Interview with Small Business Owner Cassie of Cassies Designs

Hey y’all! Spread some confetti in the air, because, today, I have a very special post with a real special friend of mine: Cassie of the Etsy shop Cassie’s Designs. As of right now, we are doing a SUPER FUN monogrammed champagne flute set and $15 Target gift card giveaway on both of our Instagram pages ALL WEEK! Cassie and I met while interviewing for the Honors Program at Meredith. She was, in fact, the first friend that I made at Meredith. Over the past three years, we have grown closer as friends who share a love for our sweet school Meredith College and both have their own side hustle’s. Through it all, she has truly been a special friend and more importantly a blessing in my life. I hope that y’all enjoy learning more about Cassie’s story to becoming the one woman show behind Cassie’s Designs and can gain a bit of wisdom from this strong sister of mine!!!

Tell me a bit about yourself!

My name is Cassie and I am the one woman show that operates Cassie’s Designs. I am from a small town in North Carolina called Walnut Cove. I graduated from Meredith College in 2019 with my Bachelors of Arts in Criminology and minors in Sociology and Pre-Law. Go odds! Currently, I attend Wake Forest University, where I am obtaining my Masters Degree in Clinical Mental Health Counseling. My ultimate goal is to open a therapy farm for at-risk children and adolescents. When I’m not crafting, or schooling, I enjoy taking my pup on long walks, reading, watching The Golden Girls on Hulu, and cooking. 

Share three words that describe yourself!

  1. Creative
  2. Empathetic 
  3. Humorous

What products do you sell?

I sell t-shirts, dog bandanas, wreaths, face masks, wine glasses, champagne flutes, hoodies, ornaments (essentially anything that is customizable).

What made you choose to start Cassie’s Designs?

  1. I actually started Cassie’s Designs in my closet in 5th grade. Ha! In addition, I attribute the founding of Cassie’s Designs to my late Nana. She would always encourage and inspire my creativity. No project was too big or too small for her, she did whatever it took to help make my dreams come true. 
  2. Moreover, I’ve always enjoyed making items and giving them to people. More recently, I bought a Cricut Cutting Machine for my time as a Resident Assistant at Meredith. After dabbling with the machine, my desire to craft grew and I realized that my ideas and items could be utilized by everyone.

Where do you get inspiration for the merchandise that you sell?

I’m inspired by everything. Ha! I’m inspired by my family and friends. I’m in a lot of online groups that give me ideas for new projects. I draw inspiration from books, TV shows, Pinterest, you name it!  In addition, sometimes I just buy materials with no ideas in mind, but as I begin crafting, it all comes together.

What are some of your goals within Cassie’s Designs?

  1. Gain a mass following (not only to sell items, but to promote social justice).
  2. I want to learn how to sew and do embroidery. I have a sewing machine, it’s just learning how to use it, that’s the challenge. 
  3. I want my Etsy shop to be successful. I’d really like it if the majority of my sales came through there.

What are your career goals outside of Cassie’s Designs?

My ultimate goal is to open a therapy farm for at-risk children and adolescents. I firmly believe in the power that animals have on our ability to cope with challenging situations in life. I feel that I’ve always had this gift where people feel safe and open up to me more than the average person. We never know how our words impact others, so it’s important that we make every word count.

How did founding Cassie’s Designs help you achieve your goals?

It’s really important to me to be a strong and independent woman. Running Cassie’s Designs is all me. I pride myself on being someone that others can look up to. Having my own business makes me feel a sense of independence and pride that no one can take away from me. It also aligns with my ultimate goal in life which is to help people. 

Is there any product you would like to release/sell?

I really want to make and sew custom pieces of clothing. As a woman in the plus size community, I feel there are not enough viable options for bigger women. The clothes are always overpriced and aren’t made well. I’d love the opportunity to make others feel beautiful and to love their bodies just the way they are.

In times where you feel like you’re just going to give up, what helps you to keep going and preserve?

I always just feel this spark of optimism anywhere I go. Ever since I was a child, I’ve always held the mentality that tomorrow is a new day and if plan A didn’t work, there are 25 more letters in the alphabet. Sweet Red wine from Aldis is also a nice pick me up after a long work day!

If there’s one thing you could say to somebody looking to start their own small business, what would it be?

Make sure to have variety in your products. You want to appeal to a wide variety of people, so there is something for everyone. And always, always, always take pictures of your work!

Lastly, share the first thing you want to do once quarantine is over!

Okay, so 2 major things I want to do. One, is to go to all the concerts that I had lined up before Corona hit. Two, I want to go out to a bar. Ha! Since my birthday was in the height of Corona, I never got to experience that 21st birthday bash.

Feel free to follow Cassie’s Designs on social media and shop her super adorable designs!

Lastly, enter our giveaway on both of our Instagram pages!

XOXO – Katie <3

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