***Please note that this Preppy Brands I Love As A Forever Preppy Fashion Lover list will be updated and recirculated periodically to reflect the most up-to-date information. This guide was most recently updated as of May 2026.***

Lilly Pulitzer, Kate Spade, Vineyard Vines, J Crew, OH MY!!!! There are so many unique preppy brands to choose from, many of which aren’t as widely known as Lilly Pulitzer, Kate Spade, Vineyard Vines, and J Crew. Truly, there are so many preppy brands to love. This blog post will introduce you to some of the many preppy brands that I LOVE as a lifelong preppy fashion lover and will hopefully inspire you to support them, too. 

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own. Thank you for supporting The Pink Chickadee.*

For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page. For preppy outfits inspiration (and styling of pieces from many of these mentioned preppy brands!), then check out My Preppy Outfits Archive.

Interested in getting the latest scoop on all the preppy + grand millennial fashion and decor (& more!) deals?!?! Be sure to join in on the fun over on Substack!

   

Preppy Brands I Love As A Forever Preppy Fashion Lover

There are truly so many preppy brands to love! If you love Lilly Pulitzer, then check out my guide on brands like Lilly Pulitzer. If you love Tuckernuck, then check out my guide on brands like Tuckernuck. 

Abbey Glass – Founded in 2015, Abbey Glass is an Atlanta-based luxury women’s wear brand focused on allowing women to embrace elegance, femininity, and their own personal styles. Shop Abbey Glass here.

Addison Bay – Designed for the woman on the go, Addison Bay prides itself on creating active wear to wear beyond the gym and where fashion forward doesn’t mean less function. Shop Addison Bay here.

Antonio Melani at Dillard’s – A Dillard’s exclusive brand, Antonio Melani is a contemporary women wears brand that proudly dresses women in for everyday looks to evening wear. Shop Antonio Melani here.

Aryeh Collection – Known for the UPF 50+ and cooling fabrics, Aryeh Collection is a uniquely designed and curated line of stylish detailed watercolor patterned pieces. Shop Aryeh Collection here.

Avara – Avara focuses on high quality and cute clothing with a colorful, boutique-like flair since its founding by Emily Wickard in 2018. Shop Avara here. 

BaubleBar – Accessories designed to tell your story, BaubleBar designs customizable jewelry, bags, and everything in between for YOU to tell your story and design something that’s uniquely yours. Shop BaubleBar here.

Barbour – Barbour is a British retailer notoriously known for their classic waxed field jackets and country apparel for the entire family. Shop Barbour at Nordstrom here.

Barrington Gifts – A Texas-based leather goods brand, Barrington Gifts specializes in designed customized (including monogrammed!) luxury leather goods – including handbags, totes, and travel accessories at a much more affordable price point. Shop Barrington Gifts here.

Beyond By Vera – Designed by Austrian designer Vera Fritsch, Beyond By Vera designs garments to elevate everyday style all with original, hand-drawn prints/ Truly, all of Beyond By Vera’s pieces are reimagined as wearable art. Shop Beyond By Vera here.

Birdies – Founded by Marisa and Bianca – busy Moms and entrepreneurs – in 2015, Birdies strives to make gorgeous luxury flats and shoes for all occasions that prioritize comfort. Shop Birdies at Nordstrom here.

BloomChic – A digital fashion-first brand, BloomChic prides itself on creating size-inclusive fashion options for mid and plus size women sizes 10-30 at an affordable price point. Shop BloomChic here.

Boden – Dating back to 1991 as a mail-order catalog business in the United Kingdom, Boden has since crossed the pond to the United States where its clothing is loved by both nations with its bright and bubbly prints. Shop Boden here.

Bogg – Launched in 2011 by Mom Kim Vaccarella who needed a bag that could keep up with her busy life, Bogg bags are indestructible, washable, tip-proof, and built to hold up through it all. Shop Bogg here.

Brooks Brothers – Since 1818 Brooks Brothers has been designing timeless American preppy apparel for women, men, and children. Shop Brooks Brothers here.

Cabana Life – Founded by Melissa Marks, a melanoma survivor, Cabana Life’s stylish and preppy pieces will take you from a day on the beach to a happy hour at sunset while keeping you protected from the sun. Sun safety awareness is a big proponent of Cabana Life’s mission and philosophy and the brand has a UPF 50+ rating, to ensure you feel great while looking it, too. Shop Cabana Life here. 

Canvas Style – Canvas Style is a lifestyle and jewelry brand that empowers women to celebrate their style through accessible luxury products. Shop Canvas Style here.

Capri Blue – Where fashion meets fragrance, Capri Blue offers a wide range of pleasing scents, ranging from candles including their iconic Volcano Candle and personal and home care products. Shop Capri Blue here.

Case-Mate – Case-Mate sells all-things adorable waterproof accessories ranging from bags to phone cases to pouches and everything in between. Shop Case-Mate here.

ChappyWrap – ChappyWrap started with a cherished comfortable and cozy family blanket that they couldn’t find anything like years’ later, so its founder Beth sought out to create her own and hence ChappyWrap known for their ultra soft and comfortable blankets was born. Shop ChappyWrap here.

Chaps – Owned by the Ralph Lauren Corporation and founded in 1978, Chaps operates as a budget-friendly preppy lifestyle brand (one of many preppy brands in this list!) to its sister brand Ralph Lauren. Shop Chaps at Belk here.

Charter Club at Macy’s – Known for its preppy women’s apparel especially their cashmere products, Charter Club is a private label brand at Macy’s that offers all-things preppy for women at an affordable and accessible price point. Shop Charter Club here.

Crown & Ivy at Belk – Started in 2014, Crown & Ivy is a Belk-exclusive brand selling all-things colorful and preppy. Shop Crown & Ivy here. 

Draper James – Launched in 2015 by “Legally Blonde” actress Reese Witherspoon, Draper James is a fashion brand that pays homage to the actress’s “Southern roots and personal style” and is notably named after her grandparents Dorothea Draper and William James Witherspoon. Shop Draper James on their website here and bedding + pajamas at Kohl’s here. 

Dudley Stephens – A woman-owned business created for the woman who values versatility in her wardrobe as opposed to following the latest trends, Dudley Stephens designs all of their products with recyclable materials and gives back to helping women and children in need. Shop Dudley Stephens here.

Duffield Lane – Founded by Jamie Duffield who left her career as a lawyer to pursue her passion for fashion in 2013, Duffield was on a mission to find high-quality pajamas that feel as good as they look and, hence, Duffield Lane was born! Shop Duffield Lane here.

Emily McCarthy – Rooted in Emily McCarthy’s fine arts and graphic design background, Emily McCarthy is a Savannah, Georgia-based fashion brand focused on empowering women to feel their expressive and confident in all aspects of their lives. Shop Emily McCarthy here.

English Factory – Selling beautiful styles, timeless classics, and must-have apparel, English Factory is a popular preppy retailer. Shop English Factory at Nordstrom here.

Free Assembly at Walmart – Free Assembly is a private label brand at Walmart founded in 2020 specializing in preppy, modern, and affordable apparel for men and women. Shop Free Assembly at Walmart here.

French Connection – French Connection is a 1972-founded contemporary women’s wear and accessories brand with a unique position between fast fashion and luxury fashion and is known for its signature dresses, casual staples, and stylish tailoring. Shop French Connection at Belk here.

Furbish – A Raleigh, North Carolina-based home decor accents studio, Furbish Studio specializes in vibrant home accent pieces, specifically their needlepoint pillows and goods, that leave your home feeling uniquely yours. Shop Furbish Studio here.

Grace Karin – A popular seller on Amazon known for its Bridgerton-inspired dresses and preppy pieces, Grace Karin’s dresses retail at a fraction of the cost compared to Lilly Pulitzer. Shop Grace Karin here.

Gretchen Scott Designs – Living by the motto “Laugh More, Gripe Less, Ignore Critics, Say Yes, Order Dessert, Love Life,” Gretchen Scott Designs’ founder and CEO Gretchen Scott specializes in super fun, chic, and globally-inspired designs often in a bright and bubbly fashion. Shop Gretchen Scott Designs here.

Hill House Home – Founded in 2016 by London native and New York living Nell Diamond, Hill House Home brings romantic and dreamy styles through Diamond’s dream to make “happy things for happy places.” Hill House Home’s most well-known garment is their Nap Dress, which I have created both a Nap Dress review for here and a Nap Dress dupe shopping guide for here. Shop Hill House Home here. 

Hyacinth House at Tuckernuck – One of the popular brands sold at Tuckernuck, Hyacinth House inspires women to embrace their feminine and whimsy sides during the excitement and celebratory moments that life brings. Shop Hyacinth House at Tuckernuck here.

Ivy City Co. – Founded by 3 women navigating the early stages of motherhood, Ivy City Co. sells modest size-inclusive dresses that inspire women to embrace their femininity and celebrate togetherness and community. Shop Ivy City Co. here.

Jack Rogers – Jack Rogers began in 1960 during an Italian holiday with a desire to find a beautiful leather sandal. It wasn’t until Jackie Kennedy discovered the Jack Rogers sandal that they rose to the popularity that they have to this day as a preppy sandal staple. Shop Jack Rogers here.

J Crew/J Crew Factory – Founded in 1983, J Crew is a renowned American preppy fashion brand known for its classic and affordable styles with an emphasis on high quality. J Crew also brings its preppy and classic A-game at an even affordable price range via its outlet store J Crew Factory. Shop J Crew here and shop J Crew Factory here. 

J.Marie Collections – Women owned and Dallas, Texas-based, J.Marie Collections sells custom designed pieces bringing bright pops of color to your wardrobe. Shop J.Marie Collections at Dillard’s here.

J. McLaughlin – Started by two brothers Kevin and Jay McLaughlin in 1977, J. McLaughlin has since become a visionary of timeless style with stores all across the United States. Shop J. McLaughlin here.

Johnnie-O – Dating back to 2005 and founded by NCAA and Senior’s Open-championship golfer John O’Donnell, Johnnie-O had a vision to create a simple, high-quality golf shirt. Since 2005, Johnnie-O has expanded into selling women’s wear and children’s golf apparel. Shop Johnnie-O here.

Joules – Joules is a British fashion and home goods brand founded by Tom Joule and inspired by the British countryside. Shop Joules on Amazon here.

Joyspun at Walmart – Joyspun is a Walmart-exclusive pajama and intimates brand (and more!). It sells items in sizes XS-3XL, making it an affordable and size-inclusive brand. Joyspun also carries maternity intimates, slippers, robes, socks, and shapewear (none of which I have yet to purchase and try out for myself). Shop Joyspun here. 

Jude Connally – Founded in 2010 by a busy working mother Jude Connally Zimmerman, Jude Connally is an American-made women’s fashion brand that focuses on empowering women to look great, feel great, and have easy to care for pieces that mold into their busy lives. Shop Jude Connally here.

Kate Spade New York – An American Fashion house founded in January 1993 by Kate and Andy Spade with a mission to create affordable luxury designer fashion products in Manhattan, Kate Spade New York is a popular fashion brand known for its unique novelty bags and vibrant high fashion garments. Shop Kate Spade New York here and the Kate Spade Outlet here.

Katie Kime – Founded by Austin, Texas-based fashion designer Katie Kime whose a Duke University graduate and North Carolinian, Katie Kime designs are made-to-order and inspired by the American South and Kime’s travels with a colorful, modern, and traditional flair. Shop Katie Kime here.

Kendra Scott – Founded by jewelry designer Kendra Scott who started her popular Austin, Texas-based brand from the ground up, Kendra Scott has since turned into an ultra well-known jewelry brand known for offering luxurious jewelry at affordable and accessible price points. Shop Kendra Scott here.

Kim Rogers at Belk – Kim Rogers is an affordable Belk-exclusive brand known for its bright colors and highly-detailed designs. Shop Kim Rogers here. 

LAKE – Founded by Anne Read Lattimore and Cassandra Cannon in Savannah, Georgia in 2014, LAKE is a luxury sleepwear pajama brand known for some of the softest high-quality cotton pajamas ever worn that are worth the $100+ price tag (can personally confirm!!!), alongside soft lounge apparel. Shop LAKE here.

Lands’ End – Lands’ End has been proudly pioneering the way for beautiful, classic, and versatile clothing and footwear for the whole family since 1963 with size inclusion in mind. Shop Lands’ End here. 

Laura Ashley – Founded by Welsh fashion designer Laura Ashley who originally made furnishing materials in the 1950s and expanded into clothing in the 1960s, Laura Ashley has since become a popular fashion and interior design brand that is still in business today, even after Ashley’s passing in 1985. Shop Laura Ashley at TJ Maxx here and Marshall’s here.

Lele Sadoughi – A Dallas, Texas-based well-known accessories brand founded by Lele Sadoughi, Lele Sadoughi designs maximalist accessories, ranging from headbands, jewelry, and other accessories with fun collaborations including with the NFL and MLB. Shop Lele Sadoughi here.

Lilly Pulitzer – Starting with a juice stand in the 1960s when Lilly Pulitzer was looking to design a garment with bright and bubbly prints to cover up juice stains in Palm Beach, Florida, Lilly Pulitzer has since been a popular luxury resort wear and lifestyle brand known for their Palm Beach-inspired prints. Shop Lilly Pulitzer here.

Lisi Lerch – After many years working on Wall Street, Lisi Lerch started her statement accessories brand in the spring of 2001 with vintage-inspired statement jewelry, handbags, and accessories fit to make every look sparkle. Shop Lisi Lerch here.

Little Words Project – With a mission to inspire and encourage people to be kind to themselves and pay that kindness forward to others, one bracelet at a time, Little Words Project is a popular bracelet brand that truly lives up to its mission and vision. Shop Little Words Project here.

LL Bean – With a core belief that the more time we spend outside together, the better, LL Bean’s roots began in Maine when Leon Leonwood Bean invented the Maine Hunting Shoe in 1911. Over a century later, LL Bean is still going strong, selling the popular LL Bean bean boots, personalized canvas totes, and preppy outerwear apparel, all with its Maine roots at the heart of everything. Shop LL Bean here. 

Loeffler Randall – A Brooklyn-based women’s accessories and footwear brand founded by Jessie Randall and her husband Brian Murphy in 2004 started in their apartment, Loeffler Randall has since grown into a well-known brand known for their feminine, chic, and high-quality products all with practicality in mind. Shop Loeffler Randall here. 

LOFT – Founded in 1998, LOFT is a well-known women’s wear fashion brand and sister brand to Ann Taylor that empowers women to feel their best on a budget whether in the workplace, at home, a night out, or on vacation. Shop LOFT here. 

Longchamp – A French luxury handbags brand known for their iconic Le Pilage bag styled by the likes of Kate Middleton, Meghan Markle, Jennifer Lopez, and Rihanna, Longchamp’s bags are still handcrafted in France with luxury in mind. Shop Longchamp here.

LoveShackFancy – LoveShackFancy is the ultimate romantic, floral, and vintage-inspired fashion and lifestyle brand founded in 2013 by Rebecca Hessel Cohen. Shop LoveShackFancy here.

Madison Mathews – Designed with intention in Charleston, South Carolina, Madison Mathews crafts all pieces with 100% cotton and linen in colorful block prints and classic styles. Shop Madison Mathews here.

Madison Park – Offering affordable, stylish, and modern designs specifically in the bedding and home furnishing department, Madison Park can easily be described as an affordable luxury home brand. Shop Madison Park on Amazon here.

Maggy London – Dating back to 1979 as a ladies’ silk dress resource, Maggy London is an online retailer that specializes in classic, well-tailored women’s dresses. Shop Maggy London here. 

Mahi Gold – Family owned and operated out of Chatham, Massachusetts in the heart of Cape Cod, Mahi Gold is a womenswear brand designing pieces inspired by all-things classic, Americana, and coastal living. Shop Mahi Gold here. 

Mackenzie-Childs – A popular hand-painted ceramics and home decor retailer based out of Aurora, New York, Mackenzie-Childs turns everyday things into stylish moments. Shop Mackenzie-Childs here.

Mark & Graham – Created in a San Francisco studio, Mark & Graham provides personalized colorful gifts, ranging from glassware, linens, bags, jewelry, travel accessories, and more. Shop Mark & Graham here.

Mary Square – A women-owned brand founded by Kelly Shiley, Mary Square designs bright printed clothing to inspire joy, brighten one’s day, and build confidence. Shop my Mary Square pajamas review here and get 15% Off Your Entire Order at Mary Square with code THEPINKCHICKADEE. 

Mint Julep Boutique – Mint Julep Boutique launched in 2012 and has since become an online go-to boutique spot for all of your wardrobe needs. Shop Mint Julep Boutique here.

Navy Bleu – With designs originating in Massachusetts, Navy Bleu is a resort wear brand offering exclusive, small-batch apparel and home decor. Shop Navy Bleu here.

Old Navy – Owned by GAP, Inc., the well-known and budget-friendly American retailer offers all-things casual and fashionable apparel, including preppy pieces at a fraction of the cost. Shop Old Navy here.

Petal & Pup – Petal & Pup’s origins begin in Queensland, Australia as a fashion brand bringing a laid-back and optimistic vibe to all of its designs at an affordable price point. Today, Petal & Pup is a popular retailer selling its designs at Nordstrom and on their website. Shop Petal & Pup on their website here and at Nordstrom here. 

Pink City Prints – Designed in London and handcrafted in Jaipur, Pink City Prints designs timeless and elegant block printed clothing and accessories. Shop Pink City Prints here.

Pomander Place at Tuckernuck – An exclusive in-house brand of Tuckernuck, Pomander Place is known for its day-to-night women’s wear pieces, ranging from dresses to blouses and matching sets. Shop Pomander Place at Tuckernuck here.

Prettygarden – Prettygarden is an Amazon seller well-known for its pretty garden-like apparel. The best part?!? Prettygarden’s dresses like Lilly Pulitzer’s are at a much affordable price point, too! Shop Prettygarden here.

Printfresh – Founded by couple Amy and Leo Voloshin, Printfresh is a popular lifestyle brand well-known for their luxury pajamas that also sells beautiful bright and bubbly dresses, too! Shop Printfresh here.

Queen of Sparkles – With a commitment to make every woman feel as if she can shine a bit brighter, Queen of Sparkles provides unique sequined apparel for just about every occasion. Shop Queen of Sparkles here.

Quince – Quince focuses on bringing high-end, luxury materials such as cashmere, Mongolian wool, and linen at an affordable price point all with sustainability and using recycled materials in mind. Shop Quince here. 

Ralph Lauren – Dating back to 1967 with its founding by Ralph Lauren in New York City as a timeless, preppy fashion brand selling menswear, womenswear, home, accessories, and fragrance products, Ralph Lauren has since become a well-known namesake in the fashion industry globally. Shop Ralph Lauren here.

Red Dress – A childhood dream turned into a reality, Red Dress boutique originated over 25 years ago in Athens, Georgia and has since transformed into a well-known boutique with a strong online presence. Shop Red Dress here.

Rifle Paper Co. – Handpainted by Anna Bond, Rifle Paper Co. is a lifestyle brand that beautifully brightens the everyday through stationary, accessories, home goods, and more. Shop Rifle Paper Co. here.

RIHOAS – Inspired by the romance, beauty, artistry, and visual appeal of European cinema, Hong Kong-founded fashion brand RIHOAS brings their inspiration to life through their women’s wear clothing that has a vintage appeal with a sustainable vision for the future. For more information, check out my review of RIHOAS here. Shop RIHOAS here. 

Roller Rabbit – A feel-good lifestyle brand selling sophisticated loungewear, accessories, and home goods including their iconic monkey printed pajamas and goods, Roller Rabbit is a well-known brand and has even recently done a collaboration with Target. Shop Roller Rabbit here.

Rothy’s – Selling washable shoes and bags made with recycled materials, Rothy’s has since become a popular shoe brand with the most comfortable and stylish shoes. Shop Rothy’s here.

Sail To Sable – A collection of “chic meets preppy” pieces, Sail to Sable is a fashion and lifestyle brand targeting women of all ages, sizes, and stages of life. Shop Sail to Sable here. 

Sara Campbell – Made in factories in New York, New Jersey, and Massachusetts, Sara Campbell is a Boston-based fashion brand selling chic, timeless, and playful apparel. Shop Sara Campbell here.

Sea Bags – Handcrafted designs made from recycled sail cloth in Portland, Maine, Sea Bags sustainably makes nautically-inspired totes and accessories. Shop Sea Bags here. 

Sezane – Based in Paris, Sezane is selling chic designer Parisian style with accessibility and affordability at the heart of it all. Shop Sezane here.

Scout Bags – Named after founder Deb Waterman Johns dachshund Scout, Scout Bags is a Washington, DC-based bag brand that designs bags in life proof fabric (can personally confirm and swear by them!!!) fit for everything you need throughout daily life, whether it be grocery shopping, organization, travel, carpool, potlucks, and more. Shop Scout Bags here.

Sigrid Olsen – Known for her unique prints and “beach to bistro” vibe, Sigrid Olsen attainable and sustainable artisan crafted resort wear. Shop Sigrid Olsen at TJ Maxx here and Marshall’s here.

Simply Southern – Known for their colorful and preppy tees sold at Hallmark and many gift shops throughout the United States, Simply Southern is more than just a t-shirt brand. Simply Southern also sells vibrant and preppy apparel and home decor pieces while supporting nonprofits. Shop Simply Southern here.

Smith & Quinn – Family-run and based in Annapolis, Maryland, Smith & Quinn specializes in high-quality and high-end women’s and men’s sportswear, dresses, and more. Shop Smith & Quinn here.

Spartina 449 – Designed in the South Carolina Lowcountry, Spartina 449 prides in bringing the Lowcountry style to everyday life, including with their luxury handbags specifically their destination prints including your favorite destinations, jewelry, coastal clothing, and more. Shop Spartina 449 here.

Sperry – Founded in 1935 by Paul Sperry who was inspired by his dog’s ability to grip ice, Sperry invented the world’s first-ever non-slip boat shoe: the Top Sider. Since then, Sperry has become a popular footwear brand especially for fellow preppy fashion enthusiasts. Shop Sperry here. 

Sprinkled with Pink – With an all-female, woman-owned team based out of Dallas, Texas, Sprinkled with Pink brings the magic into every moment with personalized gifts, bags, clothing, and accessories for every occasion at an accessible price point. Shop Sprinkled with Pink here.

Southern Tide – Dating back to 2006, Southern Tide was founded in Greenville, South Carolina by Allen Stephenson as a coastal lifestyle apparel brand that honors traditions while charting its own unique course. Shop Southern Tide here. 

Stanley – Originating in 1913 through founder William Stanley Jr.’s revolutionary drink ware innovation via creating vacuum-sealed, all-steel water bottles that replaced glassware, Stanley was initially marketed to outdoors-men including my Papa whose a deer hunter but has since taken off as a preppy water brand via their popular and fire-proof tumblers that have seen it all. Shop Stanley here.

Stella Parker Designs – Stella Parker stylishly makes UPF sun-protective resort wear in vibrant and fun prints. Shop Stella Parker Designs here.

Stoney Clover Lane – Offering customizable leather and nylon accessories and bags with their ultra-fun array of patches to choose from, Stoney Clover Lane is a one-stop shop to make any accessory super bubbly and uniquely yours. Shop Stoney Clover Lane here.

Sugarlips – Sugarlips is a women’s wear brand that sells trendy clothing, including adorable dresses like Lilly Pulitzer’s, all at a deal. Shop Sugarlips here.

Talbots – Dating back to 1947 as a catalog-based brand, Talbots is a preppy, New England lifestyle brand empowering women of all sizes to look and feel their best. Shop Talbots here. 

Tieks – Tieks are versatile ballet flats in a variety of fun colors and prints made with the utmost quality and materials: Italian leather and textiles. Shop Tieks here.

The Beaufort Bonnet Company – Founded by Markey Hutchinson in 2012, The Beaufort Bonnet Company provides timeless and classic upscale clothing and accessories for babies and children, including Mommy and Me styling opportunities. Shop The Beaufort Bonnet Company here.

The Black Dog – With roots out of a captain’s love for the sea, his island home, and most importantly his dog, The Black Dog brand was born with its popular black dog logo on all of its merchandise fit for a day at sea. Shop The Black Dog here.

The Company Store – Providing home goods focused on comfort, versatility, and luxury with a timeless and preppy flair, The Company Store truly has it all in terms of home goods. Shop The Company Store here.

The Royal Standard – Providing a curated selection of home goods, accessories, holiday decor, gifts, clothing, and their ultra-soft pajamas, The Royal Standard offers it all with a traditional Southern flair at accessible price points. Shop The Royal Standard on Amazon here.

The Tiny Tassel – I have been connected to The Tiny Tassel’s store owner the ultra-adorable Mimi for a few years now and have been DYING to check out her stunning storefront for a few years now! I LOVE LOVE LOVE the designs that Mimi designs herself, ranging from beaded earrings and bracelets to clothing. I’ve had a pair of flamingo tassel earrings for over 3 years now! Well, what can I say?! There’s ALWAYS a next time!! Shop The Tiny Tassel here.

Tommy Bahama – Tommy Bahama is a resort wear brand that brings paradise to everyday life (and vacation, too!). Shop Tommy Bahama here.

Tommy Hilfiger – Founded in 1985 by Tommy Hilfiger, Tommy Hilfiger offers classic American-cool, preppy, and nautical apparel for all. Shop Tommy Hilfiger here.

Top It Off Accessories – Based in Boston, Top It Off Accessories sells effortless all-things preppy women’s apparel and accessories designed for real life at an affordable price point. Shop Top It Off Accessories here.

Tory Burch – Blending American style with global influences like travel, color, and architectural details, Tory Burch is a contemporary women’s clothing, shoes, and accessories brand founded and owned by Tory Burch, herself. Shop Tory Burch here.

Trina Turk – Started in 1995 by fashion designer Trina Turk, the Trina Turk collection focuses on creativity, the sunny side, and California’s multicultural melting pot via its optimistic bright and bold designs. Shop Trina Turk here.

Tuckernuck – Taking its namesake from Summers on Nantucket via the nearby island Tuckernuck, Tuckernuck focuses on designing gorgeous preppy fashion with price ranges and styles from affordable luxury to high-end investment pieces. Shop Tuckernuck here.

United Monograms – A well-known online shop for all-things monograms, United Monograms offers monogrammed and personalized goods with both trendy and classic flairs. Shop United Monograms here.

Vera Bradley – Started in 1982 in Fort Wayne, Indiana by friends Barbara Bradley Baekgaard and Patricia R. Miller, Vera Bradley has since become a popular luggage and handbag brand known for its iconic quilted cotton designs in colorful and fun patterns, including collaborations with colleges and the NFL. Shop Vera Bradley here.

Veronica Beard – A luxury fashion brand known for their refined detailing in clothing, accessories, and bags, Veronica Beard has become one of the most well-loved luxury preppy brands. Shop Veronica Beard here.

Victoria Dunn Design – Designed and inspired in Charleston, South Carolina and manufactured in a fourth generational factory in Jaipur, India, Victoria Dunn Design celebrates generational craftsmanship with its colorful block print apparel. Shop Victoria Dunn Design here.

Vineyard Vines – Founded on Martha’s Vineyard in 1988 by brothers Shep and Ian Murray, Vineyard Vines is an all-things preppy, bright, and Americana fashion brand known for their pink whale logo that makes a splash. Shop Vineyard Vines here. 

VIVAIA – Launched in 2020 by Marina Chen, VIVAIA is a sustainable shoewear brand that offers some of the most comfortable and stylish flats and heels – fit for long and busy days. Shop VIVAIA here.

Weezie – Weezie is a luxury monogrammed towels and clothing brand where its materials are all OEKO-TEX® certified and low-linting. Shop Weezie here.

Wenrine – Wenrine is a popular seller on Amazon known for its preppy dresses like Lilly Pulitzer’s retailing at a fraction of the cost. Shop Wenrine here.

West Indies Wear – West Indies Wear is pure cotton wear made for high heat or tropical getaways that’s extremely fun, vibrant, and colorful. Shop West Indies Wear here.

York Design Co. – Selling needlepoint accessories and bags in the Washington, DC area, York Design Co. is a woman-owned brand made with love that designs and pays it forward with purpose: to support children’s cancer. Shop York Design Co. here.

Wrap-Up

There are tons of preppy brands to love!!! Happy shopping <3 

XOXO – Katie <3