***Please note that this 27 Brands Like Ralph Lauren For The Ultimate Preppy Vibe shopping guide will be updated and recirculated periodically to reflect the most up-to-date information. This shopping guide was most recently updated as of July 2026.***

When most people think of preppy brands, they immediately think of brands like Ralph Lauren! The best part?!?! This style guide outlines many brands similar to Ralph Lauren – many of which are preppy fashion brands. If you’re looking to learn more about the preppy fashion aesthetic, then be sure to check out my styling preppy outfits guide and my preppy brands list.

If you’re like me and also love other brands like Ralph Lauren, including brands like Tommy Bahama, stores like Williams Sonoma, brands like Ted Baker, stores like ban.do, stores like Kohl’s, brands like Vera Bradley, brands like Betsey Johnson, brands like Southern Tide, brands like Vineyard Vines, brands like Tory Burch, brands like Farm Rio, brands like J Crew, brands like Banana Republic, brands like Talbots, brands like Kate Spade, and brands like Ann Taylor, such as Lilly Pulitzer and Tuckernuck, then be sure to check out my brands like Lilly Pulitzer and brands like Tuckernuck guides. If you are looking to find ways to save on gorgeous preppy pieces from Lilly Pulitzer (or brands like it), then check out Lilly Pulitzer’s semi-annual Sunshine Sale and Black Friday/Cyber Monday deals, my list of Lilly Pulitzer Dupes on Amazon, where to buy dresses like Lilly Pulitzer, as well as other brands that are mentioned’s sales. And if you’re into luxury fashion for less, than check out my brands like Louis Vuitton guide.

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page.

Interested in getting the latest scoop on all the preppy + grand millennial fashion and decor (& more!) deals?!?! Be sure to join in on the fun over on Substack!

       

27 Brands Like Ralph Lauren For The Ultimate Preppy Vibe

1 – Tommy Hilfiger

Founded in 1985 by Tommy Hilfiger, Tommy Hilfiger offers classic American-cool, preppy, and nautical apparel for all. Shop Tommy Hilfiger here.

2 – Chaps

Owned by the Ralph Lauren Corporation and founded in 1978, Chaps operates as a budget-friendly preppy lifestyle brand (one of many preppy brands in this list!) to its sister brand Ralph Lauren. Shop Chaps at Belk here.

3 – J Crew/J Crew Factory

Founded in 1983, J Crew is a renowned American preppy fashion brand known for its classic and affordable styles with an emphasis on high quality. J Crew also brings its preppy and classic A-game at an even affordable price range via its outlet store J Crew Factory. Shop J Crew here and shop J Crew Factory here. 

4 – Southern Tide

Dating back to 2006, Southern Tide was founded in Greenville, South Carolina by Allen Stephenson as a coastal lifestyle apparel brand that honors traditions while charting its own unique course. Shop Southern Tide here. 

5 – Quince

Quince focuses on bringing high-end, luxury materials such as cashmere, Mongolian wool, and linen at an affordable price point all with sustainability and using recycled materials in mind. Shop Quince here. 

6 – Renwick Sport

Founded in 2020 by sisters Pippa Kennedy and Sarah Renwick drawing inspiration from classic men’s sports and golf apparel, Renwick Sport is a lifestyle apparel brand bridging the gap between golf apparel to everyday apparel. Shop Renwick Sport here.

7 – Vineyard Vines

Founded on Martha’s Vineyard in 1988 by brothers Shep and Ian Murray, Vineyard Vines is an all-things preppy, bright, and Americana fashion brand known for their pink whale logo that makes a splash. Shop Vineyard Vines here. 

8 – Johnnie-O

Dating back to 2005 and founded by NCAA and Senior’s Open-championship golfer John O’Donnell, Johnnie-O had a vision to create a simple, high-quality golf shirt. Since 2005, Johnnie-O has expanded into selling women’s wear and children’s golf apparel. Shop Johnnie-O here.

9 – Charter Club at Macy’s

Known for its preppy women’s apparel especially their cashmere products, Charter Club is a private label brand at Macy’s that offers all-things preppy for women at an affordable and accessible price point. Shop Charter Club here.

10 – Free Assembly at Walmart

Free Assembly is a private-label brand that Walmart founded in 2020. It specializes in preppy, modern, and affordable apparel for men and women. Shop Free Assembly at Walmart here.

11 – Brooks Brothers

Since 1818 Brooks Brothers has been designing timeless American preppy apparel for women, men, and children. Shop Brooks Brothers here.

12 – Barbour

Barbour is a British retailer notoriously known for their classic waxed field jackets and country apparel for the entire family. Shop Barbour at Nordstrom here.

13 – LL Bean

With a core belief that the more time we spend outside together, the better, LL Bean’s roots began in Maine when Leon Leonwood Bean invented the Maine Hunting Shoe in 1911. Over a century later, LL Bean is still going strong, selling the popular LL Bean bean boots, personalized canvas totes, and preppy outerwear apparel, all with its Maine roots at the heart of everything. Shop LL Bean here. 

14 – Lacoste

Founded in 1933 by tennis legend René Lacoste and textile manufacturer André Gillier, Lacoste is a premier French fashion and sportswear brand playing tribute to Lacoste’s nickname “The Crocodile” in the 1920’s by the American Sports Press, which remains the brand’s well-known logo. Shop Lacoste here.

15 – Lands’ End

Lands’ End has been proudly pioneering the way for beautiful, classic, and versatile clothing and footwear for the whole family since 1963 with size inclusion in mind. Shop Lands’ End here. 

16 – Kiel James Patrick

Made in the USA, Kiel James Patrick was founded in 2009 when the designer started making handcrafted rope and anchor bracelets. Since then, the fashion brand that proudly gives off all-things New England vibes has expanded into men’s and women’s apparel while Kiel James Patrick and his wife Sarah Vickers maintain a strong social media presence. Shop Kiel James Patrick here.

17 – Addison Bay

Designed for the woman on the go, Addison Bay prides itself on creating active wear to wear beyond the gym and where fashion forward doesn’t mean less function. Shop Addison Bay here.

18 – Crown & Ivy at Belk

Started in 2014, Crown & Ivy is a Belk-exclusive brand selling all-things colorful and preppy. Shop Crown & Ivy here. 

19 – The Black Dog

With roots out of a captain’s love for the sea, his island home, and most importantly his dog, The Black Dog brand was born with its popular black dog logo on all of its merchandise fit for a day at sea. Shop The Black Dog here.

20 – Old Navy

Known for its preppy women’s apparel especially their cashmere products, Charter Club is a private label brand at Macy’s that offers all-things preppy for women at an affordable and accessible price point. Shop Charter Club here.

21 – Southern Marsh

Headquartered in Baton Rouge, Louisiana, Southern Marsh – proudly known as the original Southern outfitter – is well-known for their tees, pullovers, shorts, and more inspired by none other than the Southern Marsh. Shop Southern Marsh here.

22 – Sea Bags

Handcrafted designs made from recycled sail cloth in Portland, Maine, Sea Bags sustainably makes nautically-inspired totes and accessories. Shop Sea Bags here. 

23 – Uniqlo

Originally founded in Yamaguchi, Japan as a textiles manufacturer in 1949, Uniqlo is on a mission to redefine clothing with an emphasis on textiles and quality in the fast-fashion sector with over 1,000 stores worldwide. Shop Uniqlo here.

24 – Madewell

Started in 2006 as a premium denim brand for both men and women, Madewell strives to create pieces with the utmost high-quality craftsmanship fit to last a lifetime. Shop Madewell here.

25 – Abercrombie & Fitch

Dating back to 1892 as an upscale sporting goods brand, Abercrombie & Fitch has since evolved into a size-inclusive global fashion brand for all focused on everyday life. Shop Abercrombie & Fitch here.

26 – J. McLaughlin

Started by two brothers Kevin and Jay McLaughlin in 1977, J. McLaughlin has since become a visionary of timeless style with stores all across the United States. Shop J. McLaughlin here.

27 – Tommy Bahama

Tommy Bahama is a resort wear brand that brings paradise to everyday life (and vacation, too!). Shop Tommy Bahama here.

Wrap-Up

Happy Shopping, fellow Ralph Lauren lovers!!!

XOXO – Katie <3