***Please note that this 20 Boutiques Like Avara For Colorful Style shopping guide will be updated and recirculated periodically to reflect the most up-to-date information. This shopping guide was most recently updated as of July 2026.***
If you’re like me and have become the biggest fan of Avara for all-things bubbly and colorful style, then you’ll LOVE these 20 Boutiques like Avara that offers similar vibes – many of which are woman-owned and family-owned and have a strong e-Commerce presence.
If you also love other boutiques like Avara, including brands like Boden, brands like Sezane, brands like Ralph Lauren, brands like Tommy Bahama, stores like Williams Sonoma, brands like Ted Baker, stores like ban.do, stores like Kohl’s, brands like Vera Bradley, brands like Betsey Johnson, brands like Southern Tide, brands like Vineyard Vines, brands like Tory Burch, brands like Farm Rio, brands like J Crew, brands like Banana Republic, brands like Talbots, brands like Kate Spade, and brands like Ann Taylor, such as Lilly Pulitzer and Tuckernuck, then be sure to check out my brands like Lilly Pulitzer and brands like Tuckernuck guides. If you are looking to find ways to save on gorgeous preppy pieces from Lilly Pulitzer (or brands like it), then check out Lilly Pulitzer’s semi-annual Sunshine Sale and Black Friday/Cyber Monday deals, my list of Lilly Pulitzer Dupes on Amazon, where to buy dresses like Lilly Pulitzer, as well as other brands that are mentioned’s sales. And if you’re into luxury fashion for less, than check out my brands like Louis Vuitton guide.
For *even* more preppy style inspiration including brands like Lilly Pulitzer, then check out my Lilly Pulitzer Signature Stores master list, preppy clothing brands list, preppy clothes style guide, and styling preppy outfits guide.
*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*
For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page.

Interested in getting the latest scoop on all the preppy + grand millennial fashion and decor (& more!) deals?!?! Be sure to join in on the fun over on Substack!
20 Boutiques Like Avara For Colorful Style

1 – 3 Sisters
Founded and owned by three sisters Stella, Athina and Stavroulla, 3 Sisters is a family-owned boutique selling stylish, trendy, and chic clothing at an affordable price point. Shop 3 Sisters here.
2 – The Impeccable Pig
Originally founded in Dallas, Texas in 2002 by sisters Laura and Mona as a home decor shop, The Impeccable Pig has since evolved into an apparel boutique when Laura’s daughter Jenny joined the team as a buyer in 2005 with multiple boutiques in Texas and an e-Commerce presence and donates to local nonprofits supporting women’s empowerment. Shop The Impeccable Pig here.
3 – Mary Square
A women-owned brand founded by Kelly Shiley, Mary Square designs bright printed clothing to inspire joy, brighten one’s day, and build confidence. Read my Mary Square pajamas review here and get 15% Off Your Entire Order at Mary Square with code THEPINKCHICKADEE.
4 – Mahi Gold
Family owned and operated out of Chatham, Massachusetts in the heart of Cape Cod, Mahi Gold is a womenswear brand designing pieces inspired by all-things classic, Americana, and coastal living. Shop Mahi Gold here.
5 – Red Dress
A childhood dream turned into a reality, Red Dress boutique originated over 25 years ago in Athens, Georgia and has since transformed into a well-known boutique with a strong online presence. Shop Red Dress here.
6 – Mint Julep Boutique
Mint Julep Boutique launched in 2012 and has since become an online go-to boutique spot for all of your wardrobe needs. Shop Mint Julep Boutique here.
7 – The Lucky Knot
As if Vineyard Vines and Lilly Pulitzer had a baby, The Lucky Knot is a preppy and nautical fashion boutique owned by three sisters Stella, Athina and Stavroulla who also own sister shops in Old Town Alexandria – Happy Place and 3 Sisters. The Lucky Knot carries popular preppy fashion brands including Lilly Pulitzer, Sail To Sable, and Gretchen Scott Designs and also has a menswear section. Shop The Lucky Knot here.
8 – Becky’s Boutique
With 30+ years of retail experience under her belt, Becky was on a mission to open a boutique that brings the best styles to Northern Virginia (and beyond!) with a deeper understanding for what her customers want to feel and look their best. Shop Becky’s Boutique here.
9 – Happy Place
Known as the place where everything is Pink-tastic, Happy Place is founded by the owners of 3 Sisters and The Lucky Knot – three sisters Stella, Athina and Stavroulla. Truly, upon walking into Happy Place you feel as if you’ve entered into Barbie’s dream house, with all of the vibrant merchandise – truly it is a pink paradise at Happy Place! Shop Happy Place here.
10 – Victoria Dunn Design
Designed and inspired in Charleston, South Carolina and manufactured in a fourth generational factory in Jaipur, India, Victoria Dunn Design celebrates generational craftsmanship with its colorful block print apparel. Shop Victoria Dunn Design here.
11 – Lou Lou Boutiques
From its roots as a brick and mortar store in 2004 in Middleburg, Virginia with locations across the Mid-Atlantic and South and founded and family owned by Tara and Ben Wegdam, Lou Lou Boutiques has since expanded its footprint to Old Town Alexandria selling a curated collection of women’s wear, accessories, and small gifts. Shop Lou Lou Boutiques here.
12 – J.Marie Collections
Women owned and Dallas, Texas-based, J.Marie Collections sells custom designed pieces bringing bright pops of color to your wardrobe. Shop J.Marie Collections at Dillard’s here.
13 – Tuckernuck
Taking its namesake from Summers on Nantucket via the nearby island Tuckernuck, Tuckernuck focuses on designing gorgeous preppy fashion with price ranges and styles from affordable luxury to high-end investment pieces. Shop Tuckernuck here.
14 – BloomChic
A digital fashion-first brand, BloomChic prides itself on creating size-inclusive fashion options for mid and plus size women sizes 10-30 at an affordable price point. Shop BloomChic here.
15 – Emily McCarthy
Rooted in Emily McCarthy’s fine arts and graphic design background, Emily McCarthy is a Savannah, Georgia-based fashion brand focused on empowering women to feel their expressive and confident in all aspects of their lives. Shop Emily McCarthy here.
16 – Madison Mathews
Designed with intention in Charleston, South Carolina, Madison Mathews crafts all pieces with 100% cotton and linen in colorful block prints and classic styles. Shop Madison Mathews here.
17 – Navy Bleu
With designs originating in Massachusetts, Navy Bleu is a resort wear brand offering exclusive, small-batch apparel and home decor. Shop Navy Bleu here.
18 – Spartina 449
Designed in the South Carolina Lowcountry, Spartina 449 prides in bringing the Lowcountry style to everyday life, including with their luxury handbags specifically their destination prints including your favorite destinations, jewelry, coastal clothing, and more. Shop Spartina 449 here.
19 – The Tiny Tassel
I have been connected to The Tiny Tassel’s store owner the ultra-adorable Mimi for a few years now and have been DYING to check out her stunning storefront for a few years now! I LOVE LOVE LOVE the designs that Mimi designs herself, ranging from beaded earrings and bracelets to clothing. I’ve had a pair of flamingo tassel earrings for over 3 years now! Well, what can I say?! There’s ALWAYS a next time!! Shop The Tiny Tassel here.
20 – Top It Off Accessories
Based in Boston, Top It Off Accessories sells effortless all-things preppy women’s apparel and accessories designed for real life at an affordable price point. Shop Top It Off Accessories here.
Wrap-Up

Happy shopping at boutiques like Avara, my fellow Avara enthusiasts!!!
XOXO – Katie <3





































