***Please note that this 20 Brands like Southern Tide shopping guide will be updated and recirculated periodically to reflect the most up-to-date information. This shopping guide was most recently updated as of July 2026.***

As a forever preppy fashion lover, I have seen so many people rave about Southern Tide over the years (including myself!). This shopping guide will share many of the preppy brands like Southern Tide – most of which carry both men’s and women’s apparel for you to browse.

If you’re like me and also love other popular brands like Southern Tide, including brands like Vineyard Vines, brands like Tory Burch, brands like Farm Rio, brands like J Crew, brands like Banana Republic, brands like Talbots, brands like Kate Spade, and brands like Ann Taylor, such as Lilly Pulitzer and Tuckernuck, then be sure to check out my brands like Lilly Pulitzer and brands like Tuckernuck guides. If you are looking to find ways to save on gorgeous preppy pieces from Lilly Pulitzer (or brands like it), then check out Lilly Pulitzer’s semi-annual Sunshine Sale and Black Friday/Cyber Monday deals, my list of Lilly Pulitzer Dupes on Amazon, where to buy dresses like Lilly Pulitzer, as well as other brands that are mentioned’s sales. And if you’re into luxury fashion for less, than check out my brands like Louis Vuitton guide.

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page.

Interested in getting the latest scoop on all the preppy + grand millennial fashion and decor (& more!) deals?!?! Be sure to join in on the fun over on Substack!

       

20 Brands Like Southern Tide

1 – Vineyard Vines

Founded on Martha’s Vineyard in 1988 by brothers Shep and Ian Murray, Vineyard Vines is an all-things preppy, bright, and Americana fashion brand known for their pink whale logo that makes a splash. Shop Vineyard Vines here. 

2 – Simply Southern

Known for their colorful and preppy tees sold at Hallmark and many gift shops throughout the United States. Simply Southern is more than just a t-shirt brand. Simply Southern also sells vibrant and preppy apparel and home decor pieces while supporting nonprofits. Shop Simply Southern here.

3 – Addison Bay

Designed for the woman on the go, Addison Bay prides itself on creating active wear to wear beyond the gym and where fashion forward doesn’t mean less function. Shop Addison Bay here.

4 – Southern Marsh

Headquartered in Baton Rouge, Louisiana, Southern Marsh – proudly known as the original Southern outfitter – is well-known for their tees, pullovers, shorts, and more inspired by none other than the Southern Marsh. Shop Southern Marsh here.

5 – Lacoste

Founded in 1933 by tennis legend René Lacoste and textile manufacturer André Gillier, Lacoste is a premier French fashion and sportswear brand playing tribute to Lacoste’s nickname “The Crocodile” in the 1920’s by the American Sports Press, which remains the brand’s well-known logo. Shop Lacoste here.

6 – Crown & Ivy at Belk

Started in 2014, Crown & Ivy is a Belk-exclusive brand selling all-things colorful and preppy. Shop Crown & Ivy here. 

7 – Chaps

Owned by the Ralph Lauren Corporation and founded in 1978, Chaps operates as a budget-friendly preppy lifestyle brand (one of many preppy brands in this list!) to its sister brand Ralph Lauren. Shop Chaps at Belk here.

8 – J Crew/J Crew Factory

Founded in 1983, J Crew is a renowned American preppy fashion brand known for its classic and affordable styles with an emphasis on high quality. J Crew also brings its preppy and classic A-game at an even affordable price range via its outlet store J Crew Factory. Shop J Crew here and shop J Crew Factory here. 

9 – Spartina 449

Designed in the South Carolina Lowcountry, Spartina 449 prides in bringing the Lowcountry style to everyday life, including with their luxury handbags specifically their destination prints including your favorite destinations, jewelry, coastal clothing, and more. Shop Spartina 449 here.

10 – Smith & Quinn

Family-run and based in Annapolis, Maryland, Smith & Quinn specializes in high-quality and high-end women’s and men’s sportswear, dresses, and more. Shop Smith & Quinn here.

11 – Johnnie-O

Dating back to 2005 and founded by NCAA and Senior’s Open-championship golfer John O’Donnell, Johnnie-O had a vision to create a simple, high-quality golf shirt. Since 2005, Johnnie-O has expanded into selling women’s wear and children’s golf apparel. Shop Johnnie-O here.

12 – Kiel James Patrick

Made in the USA, Kiel James Patrick was founded in 2009 when the designer started making handcrafted rope and anchor bracelets. Since then, the fashion brand that proudly gives off all-things New England vibes has expanded into men’s and women’s apparel while Kiel James Patrick and his wife Sarah Vickers maintain a strong social media presence. Shop Kiel James Patrick here.

13 – Tommy Bahama

Tommy Bahama is a resort wear brand that brings paradise to everyday life (and vacation, too!). Shop Tommy Bahama here.

14 – Sperry

Founded in 1935 by Paul Sperry who was inspired by his dog’s ability to grip ice, Sperry invented the world’s first-ever non-slip boat shoe: the Top Sider. Since then, Sperry has become a popular footwear brand especially for fellow preppy fashion enthusiasts. Shop Sperry here. 

15 – Lands’ End

Lands’ End has been proudly pioneering the way for beautiful, classic, and versatile clothing and footwear for the whole family since 1963 with size inclusion in mind. Shop Lands’ End here. 

16 – LL Bean

With a core belief that the more time we spend outside together, the better, LL Bean’s roots began in Maine when Leon Leonwood Bean invented the Maine Hunting Shoe in 1911. Over a century later, LL Bean is still going strong, selling the popular LL Bean bean boots, personalized canvas totes, and preppy outerwear apparel, all with its Maine roots at the heart of everything. Shop LL Bean here. 

17 – Brooks Brothers

Since 1818 Brooks Brothers has been designing timeless American preppy apparel for women, men, and children. Shop Brooks Brothers here.

18 – Ralph Lauren

Dating back to 1967 with its founding by Ralph Lauren in New York City as a timeless, preppy fashion brand selling menswear, womenswear, home, accessories, and fragrance products, Ralph Lauren has since become a well-known namesake in the fashion industry globally. Shop Ralph Lauren here.

19 – Tommy Hilfiger

Founded in 1985 by Tommy Hilfiger, Tommy Hilfiger offers classic American-cool, preppy, and nautical apparel for all. Shop Tommy Hilfiger here.

20 – Old Navy

Owned by GAP, Inc., the well-known and budget-friendly American retailer offers all-things casual and fashionable apparel, including preppy pieces at a fraction of the cost. Shop Old Navy here.

Wrap-Up

Happy Shopping, fellow Southern Tide fans!!!

XOXO – Katie <3