***Please note that this 20 Brands Like Farm Rio shopping guide will be updated and recirculated periodically to reflect the most up-to-date information. This review was most recently updated as of June 2026.***
Known as Brazil’s beloved fashion brand with its fun tropical prints and more, Farm Rio has also become a well-loved brand in the United States (and beyond!). We all know that Farm Rio’s clothing can come at a hefty price tag! This shopping guide will share 20 brands like Farm Rio in hopes that you can discover a new-to-you brand and with a not-so hefty price tag!
If you’re like me and also love other popular brands like Farm Rio, including brands like J Crew, brands like Banana Republic, brands like Talbots, brands like Kate Spade, and brands like Ann Taylor, such as Lilly Pulitzer and Tuckernuck, then be sure to check out my brands like Lilly Pulitzer and brands like Tuckernuck guides. If you are looking to find ways to save on gorgeous preppy pieces from Lilly Pulitzer (or brands like it), then check out Lilly Pulitzer’s semi-annual Sunshine Sale and Black Friday/Cyber Monday deals, my list of Lilly Pulitzer Dupes on Amazon, where to buy dresses like Lilly Pulitzer, as well as other brands that are mentioned’s sales. And if you’re into luxury fashion for less, than check out my brands like Louis Vuitton guide.
*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*
For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page.
Interested in getting the latest scoop on all the preppy + grand millennial fashion and decor (& more!) deals?!?! Be sure to join in on the fun over on Substack!
20 Brands Like Farm Rio
1 – Chicwish
Chicwish is an online retailer known for its feminine, whimsical, and vintage-inspired styles including tulle skirts, 3D floral appliques, and chunky knits – all mostly with prices ranging from $50-$100. Shop Chicwish on Amazon here.
2 – Crown & Ivy at Belk
Started in 2014, Crown & Ivy is a Belk-exclusive brand selling all-things colorful and preppy. Shop Crown & Ivy here.
3 – Boden
Dating back to 1991 as a mail-order catalog business in the United Kingdom, Boden has since crossed the pond to the United States where its clothing is loved by both nations with its bright and bubbly prints. Shop Boden here.
4 – Johnny Was
Named for the classic 1976 Bob Marley song, Johnny Was was founded in Southern California in 1987 by Eli Levite and is well-known for its American and bohemian-chic styles. Shop Johnny Was here.
5 – Avara
Avara focuses on high quality and cute clothing with a colorful, boutique-like flair since its founding by Emily Wickard in 2018. Shop Avara here.
6 – Mango
A well-known global fast-fashion retailer with its beginning in 1984 in Barcelona, Spain, Mango focuses trend-driven, accessible clothing, accessories, and footwear for all with positioning in the high-street market. Shop Mango here.
7 – Pink City Prints
Designed in London and handcrafted in Jaipur, Pink City Prints designs timeless and elegant block printed clothing and accessories. Shop Pink City Prints here.
8 – Prettygarden
Prettygarden is an Amazon seller well-known for its pretty garden-like apparel. The best part?!? Prettygarden’s dresses like Lilly Pulitzer’s are at a much affordable price point, too! Shop Prettygarden here.
9 – Printfresh
Founded by couple Amy and Leo Voloshin, Printfresh is a popular lifestyle brand well-known for their luxury pajamas that also sells beautiful bright and bubbly dresses, too! Shop Printfresh here.
10 – Red Dress
A childhood dream turned into a reality, Red Dress boutique originated over 25 years ago in Athens, Georgia and has since transformed into a well-known boutique with a strong online presence. Shop Red Dress here.
11 – Mint Julep Boutique
Mint Julep Boutique launched in 2012 and has since become an online go-to boutique spot for all of your wardrobe needs. Shop Mint Julep Boutique here.
12 – Trina Turk
Started in 1995 by fashion designer Trina Turk, the Trina Turk collection focuses on creativity, the sunny side, and California’s multicultural melting pot via its optimistic bright and bold designs. Shop Trina Turk here.
13 – Wenrine
Wenrine offers preppy dresses on Amazon inspired by Lilly Pulitzer’s signature style at a fraction of the price. Shop Wenrine here.
14 – Tuckernuck
Taking its namesake from Summers on Nantucket via the nearby island Tuckernuck, Tuckernuck focuses on designing gorgeous preppy fashion with price ranges and styles from affordable luxury to high-end investment pieces. Shop Tuckernuck here.
15 – BloomChic
A digital fashion-first brand, BloomChic prides itself on creating size-inclusive fashion options for mid and plus size women sizes 10-30 at an affordable price point. Shop BloomChic here.
16 – Madison Mathews
Designed with intention in Charleston, South Carolina, Madison Mathews crafts all pieces with 100% cotton and linen in colorful block prints and classic styles. Shop Madison Mathews here.
17 – J.Marie Collections
Women owned and Dallas, Texas-based, J.Marie Collections sells custom designed pieces bringing bright pops of color to your wardrobe. Shop J.Marie Collections at Dillard’s here.
18 – English Factory
Selling beautiful styles, timeless classics, and must-have apparel, English Factory is a popular preppy retailer. Shop English Factory at Nordstrom here.
19 – Grace Karin
A popular seller on Amazon known for its Bridgerton-inspired dresses and preppy pieces, Grace Karin’s dresses retail at a fraction of the cost compared to Lilly Pulitzer. Shop Grace Karin here.
20 – LOFT
Founded in 1998, LOFT is a well-known women’s wear fashion brand and sister brand to Ann Taylor that empowers women to feel their best on a budget whether in the workplace, at home, a night out, or on vacation. Shop LOFT here.
Wrap-Up
Happy Shopping and browsing, Farm Rio fans!!!
XOXO – Katie <3
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