The other day in a group chat, someone sent photos of a targeted ad based on a product that we had talked about just hours beforehand on a call. I think ALL OF US have seen advertisements on out social media feed that feel *just as if* they came out of the blue. Many of us have received these advertisements that feel like our phones are reading our minds. Admittedly so, I am a consumer (within reason and my own means, though!) and I find joy in purchasing things that will bring me joy over time. Many of the things that I purchase have been influenced by *surprise* … social media. Yes, social media influences me to shop, whether via a targeted advertisement, fellow influencer’s posting, or typing in “J Crew Factory” via my iPhone’s Safari. I may be the first person to say just that, but I personally think that consumerism has become super normalized that we forget to enjoy what we have right in front of us.
Recently on my Instagram (follow me @_thepinkchickadee), I shared a bit about a recent purchase of mine influenced by … LinkedIn! Yep, you heard me right: I did NOT get influenced by Instagram or Facebook or even Pinterest to buy something, but *none other than* LinkedIn. While I HAVE BEEN admittedly influenced to buy something on practically every single social media site that I am on to make a purchase, I NEVER EVER thought that I would have been influenced by a professional networking app like LinkedIn (which is ALSO social media in its own right by the way!) to shop and even open my wallet. I will note that the purchase I made via LinkedIn is relevant to my 9-5 career as a proud leadership and women in data enthusiast that I am SO excited to have purchased. I also feel A LOT of joy from making this purchase and supporting an organization that empowers women in data and the next generation of women in data by doing so. However, on the same token, if I am getting influenced to make a purchase via a professional networking app, then consumerism has definitely gone to a whole other level than ever seen before.
Currently, I have been doing a ton of reflections on my own privilege in this world and striving to understand those around me in different financial situations from my own. I feel extremely lucky to have chosen a career field that brings me joy and fulfillment and allows me to be a consumer and travel within my own means and save for the future. At the same time, I have been reading up on the impacts that others have faced due to inflation (and myself, too!) in order to gain a better understanding into our ever-evolving world. My biggest concerns nowadays is the huge upwards trend in consumerism and sneaky ways for businesses of all kinds to bring consumers to spend, despite them truly not having the means to do just that.
I recently saw my fellow Instagram friend Stephanie of @slythestylist (go follow her if you haven’t already!!!) share something on her stories that truly resonated with me which was an Instagram reel that begs the question: when did consumerism become something that we praised? Consumerism, while potentially bringing about economic growth and prosperity (what do I know though?!) and truly allowing others to support businesses of all kinds, when brought to a standard of praise for shopping over saving, it can really harm others. Inflation is a real thing in the 2023 economy. At the same time, there are several people in my life that I know and know of that have student loans, towering bills (whether raising rent, groceries, car payments, health insurance, etc.), and other financial hardships that make it tough nowadays. The side effects of inflation are affecting many people in this world today, essentially making being a regular consumer beyond the grocery store and without going into any credit card debt (which is pretty common nowadays) a privilege that many others do not have. SO, in a society where we are praising others for shopping more and more and more when most folks do not have the means to truly do so, we need to make consumerism less about ourselves and more about prioritizing what we want within our own means.
While I will ALWAYS LOVE a good purchase like many of us do, especially those that bring me a ton of joy, I am striving personally to be more conscious about what I spend my money on. I have my own financial goals that I am striving to pursue into 2024 and beyond. I also want to focus more on experiences, whether it be traveling or time with friends and family both close to home or a quick train ride/flight/drive away or even across an ocean. Consumerism is sadly SO easy to get sucked into. BUT, at the end of the day, I want to enjoy and be thankful for what I have right now and continue to be thankful for what I have moving forward. And, also at the end of the day, no matter what we have, it’s who we have to spend our time with. I want to prioritize my loved ones and making memories, whatever I may pick out of my closet to wear with them!
And, in the meantime, I hope that consumerism starts to slow down a little, too. With the greater awareness towards climate change and sustainability, people are slowly beginning to realize the benefits of shopping your own closet and enjoying what you have. More often than not, there is great benefit to wearing the same thing again or lending it/borrowing from a friend to wear instead of heading online to buy something new only to wear it once. It only costs $0 to enjoy what we already have. I’m hoping that this greater awareness against consumerism begins to slow down ALLLL the advertisements for shopping nowadays, especially in a time where people are stretched for cash more often than not.
Overall, I LOVE social media and getting inspired by others’ styles to catapult my own style as it continues to evolve. BUT, on the same token, consumerism via social media especially targets many people’s vulnerabilities when it comes to spending in ways that it shouldn’t. As much as I am a proud consumer and LOVE to shop just as much as the next person, I also see the normalization and praising of consumerism as a major disadvantage in the long term to our society as a while, specifically given inflation and the current economic environment (e.g. student loans, high healthcare costs, high cost of living). I feel lucky to be doing OKAY in today’s world, yet I know many people are not. Moving forward, I am striving to share LESS links for commission and MORE of what others can replicate within their own closets/homes to create a joyful outfit/experience for themselves (thankfully, my hometown of the Washington, DC area has several affordable things to do too!). I hope that given today’s world others will consider to move away from consumerism and towards enjoying the moment what with we already have within our own means.
XOXO – Katie <3