20 Brands Like Lilly Pulitzer

If you know me, you know that I LOVE Lilly Pulitzer! In fact, Lilly Pulitzer is my favorite fashion designer and has been for over a decade. Throughout my college years (see my apartment from those days here), I was proudly known as “the Lilly girl” and pretty much exclusively wore that brand. However, there are so many incredible brands like Lilly Pulitzer to become acquainted with and support, too. Although I do LOVE Lilly Pulitzer and still purchase Lilly Pulitzer products and clothing, I also LOVE supporting brands like Lilly Pulitzer. There are so many incredible brands out there to support, many of which are women-owned or family-owned, and have some incredible stories and why’s behind them. I’m hoping that with this blog post, you can learn something new about brands like Lilly Pulitzer and support them, too!

It is worth mentioning that Lilly Pulitzer’s price point can cost a pretty penny at times, which makes it unattainable to some. This blog post while focusing on brands like Lilly Pulitzer, does share a variety of brands offering clothing at a variety of different price points – some of which are higher, equal, or lower to that of what Lilly Pulitzer currently retails at (as of June 2025). If you are looking to find ways to save on gorgeous preppy pieces from Lilly Pulitzer (or brands like it), then check out Lilly Pulitzer’s semi-annual Sunshine Sale and Black Friday/Cyber Monday deals as well as other brands that are mentioned’s sales.

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

20 Brands Like Lilly Pulitzer

1 – Crown & Ivy at Belk

Started in 2014, Crown & Ivy is a Belk-exclusive brand selling all-things colorful and preppy. Shop Crown & Ivy here.

2 – Simply Southern

Known for their colorful and preppy tees sold at Hallmark and many gift shops throughout the United States, Simply Southern is more than just a t-shirt brand. Simply Southern also sells vibrant and preppy apparel and home decor pieces while supporting nonprofits. Shop Simply Southern here.

3 – Vineyard Vines

Founded on Martha’s Vineyard in 1988 by brothers Shep and Ian Murray, Vineyard Vines is an all-things preppy, bright, and Americana fashion brand known for their pink whale logo that makes a splash. Shop Vineyard Vines here.

4 – Jude Connally

Founded in 2010 by a busy working mother Jude Connally Zimmerman, Jude Connally is an American-made women’s fashion brand that focuses on empowering women to look great, feel great, and have easy to care for pieces that mold into their busy lives. Shop Jude Connally here.

5 – Talbots

Dating back to 1947 as a catalog-based brand, Talbots is a preppy, New England lifestyle brand empowering women of all sizes to look and feel their best. Shop Talbots here.

6 – Cabana Life

Founded by Melissa Marks, a melanoma survivor, Cabana Life’s stylish and preppy pieces will take you from a day on the beach to a happy hour at sunset while keeping you protected from the sun. Sun safety awareness is a big proponent of Cabana Life’s mission and philosophy and the brand has a UPF 50+ rating, to ensure you feel great while looking it, too. Shop Cabana Life here.

7 – Sigrid Olsen

Known for her unique prints and “beach to bistro” vibe, Sigrid Olsen attainable and sustainable artisan crafted resort wear. Shop Sigrid Olsen here.

8 – Mahi Gold

Family owned and operated out of Chatham, Massachusetts in the heart of Cape Cod, Mahi Gold is a womenswear brand designing pieces inspired by all-things classic, Americana, and coastal living. Shop Mahi Gold here.

9 – Gretchen Scott Designs

Living by the motto “Laugh More, Gripe Less, Ignore Critics, Say Yes, Order Dessert, Love Life,” Gretchen Scott Designs’ founder and CEO Gretchen Scott specializes in super fun, chic, and globally-inspired designs often in a bright and bubbly fashion. Shop Gretchen Scott Designs here.

10 – Aryeh Collection

Known for the UPF 50+ and cooling fabrics, Aryeh Collection is a uniquely designed and curated line of stylish detailed watercolor patterned pieces. Shop Aryeh Collection here.

11 – Mary Square

A women-owned brand founded by Kelly Shiley, Mary Square designs bright printed clothing to inspire joy, brighten one’s day, and build confidence. Shop Mary Square here.

12 – West Indies Wear

West Indies Wear is pure cotton wear made for high heat or tropical getaways that’s extremely fun, vibrant, and colorful. Shop West Indies Wear here.

13 – Avara

Avara focuses on high quality and cute clothing with a colorful, boutique-like flair since its founding by Emily Wickard in 2018. Shop Avara here.

14 – J Crew

Founded in 1983, J Crew is a renowned American preppy fashion brand known for its classic and affordable styles with an emphasis on high quality. J Crew also brings its preppy and classic A-game at an even affordable price range via its outlet store J Crew Factory. Shop J Crew here and shop J Crew Factory here.

15 – Tuckernuck

Taking its namesake from Summers on Nantucket via the nearby island Tuckernuck, Tuckernuck focuses on designing gorgeous preppy fashion with price ranges and styles from affordable luxury to high-end investment pieces. Shop Tuckernuck here.

16 – Sail to Sable

A collection of “chic meets preppy” pieces, Sail to Sable is a fashion and lifestyle brand targeting women of all ages, sizes, and stages of life. Shop Sail to Sable here.

17 – Draper James

Launched in 2015 by “Legally Blonde” actress Reese Witherspoon, Draper James is a fashion brand that pays homage to the actress’s “Southern roots and personal style” and is notably named after her grandparents Dorothea Draper and William James Witherspoon. Shop Draper James here.

18 – Trina Turk

Started in 1995 by fashion designer Trina Turk, the Trina Turk collection focuses on creativity, the sunny side, and California’s multicultural melting pot via its optimistic bright and bold designs. Shop Trina Turk here.

19 – Kim Rogers at Belk

Kim Rogers is an affordable Belk-exclusive brand known for its bright colors and highly-detailed designs. Shop Kim Rogers here.

20 – Stella Parker Designs

Stella Parker stylishly makes UPF sun-protective resort wear in vibrant and fun prints. Shop Stella Parker Designs here.

Wrap-Up

There are SO many incredible brands like Lilly Pulitzer to support. Personally, I had a blast getting to craft this blog post, as it taught me some new things about some brands I already love and support but also a few I’ve admired via browsing local boutiques (many of which you can find these brands like Lilly Pulitzer at!) and allowed me to empower and give those brands a nice shoutout. At the end of the day, if you walk away with one thing after reading this, it is to bring more awareness to some incredible fashion brands like Lilly Pulitzer.

XOXO – Katie <3