Lilly Pulitzer Sunshine Sale: January 2024

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

I haven’t personally written a blog post on the Lilly Pulitzer Sunshine Sale since January 2023. And, if you’ve been following and shopping the Lilly Pulitzer Sunshine Sales this past year, then you know a few things have changed to make the sale much more exciting (!!!).

And, *of course*, if you want to shop the sale and support me at the same time, then feel free to shop here. I always appreciate every ounce of support that each of y’all have provided me in my happy community here! <3

What has changed since January 2023?! Two things:

1 – Since January 2023, Lilly Pulitzer launched their first-ever rewards program: Club Lilly (here). When the September 2023 Sunshine Sale came around, Lilly Pulitzer allowed Club Lilly members … Early Access to all next day drops. Club Lilly members can register AND redeem rewards on future purchases within the Lilly Pulitzer app (downloadable on all major phones in their app stores). SO, moral of the story is: join Club Lilly if you haven’t already!

2 – During the September 2023 sale, NOBODY I knew had to wait in the virtual queue to get into the sale. Everyone had instant access, NO MATTER WHAT time they logged onto the site, at approximately 8am. To me, it felt wayyy too good to be true, but I was SO happy to see that no one had to wait in the queue either. However, merchandise did sell quickly during the September 2023 sale, as everyone was logged on at the same time, so definitely keep that in mind. Hopefully, this no virtual queue remains true in the January 2024 sale!

If you don’t know, the Lilly Pulitzer Sunshine Sale (formerly known as the After Party Sale) is Lilly Pulitzer’s biannual sale. It typically happens every January and September for only A FEW DAYS. Lilly Pulitzer does not have a sale section on their website (only in stores which can be hit or miss) which is something unique about the brand, making their sales SO MUCH more exciting and special. It is primarily online and has been in recent years due to COVID-19, yet many Lilly Pulitzer boutiques and Signature Stores do offer early access over the weekends in stores before the sale launches online (in this case, sales started showing up in both flagship and Signature Stores the day after Christmas!). Many of Lilly Pulitzer’s Signature Stores and Zappos (sometimes Belk, too!) offer sales online (those that have websites, though) starting at midnight the day of, so definitely stay up for that! Other Signature Stores offer shipping at a flat fee when you call their storefront during the duration of the sale to purchase – THIS can be a great way to purchase from a Signature Store (which ALL are small businesses) while sometimes *EVEN* getting a product you wanted from the sale which could be out of stock online before you get a chance to shop. Check out several of Lilly Pulitzer’s Signature Stores and their websites, which I list in this blog post here: https://pinkchickadee.com/2021/11/20/preppy-small-businesses-to-support-this-holiday-season/

Lilly Pulitzer’s Sunshine Sale is an experience to not be missed. Personally, I prefer to shop online as I am NOT a fan of the big crowds and long lines which may come with shopping in-store the weekend before. However, I DID get the amazing opportunity to shop the Sunshine Sale in-store in September 2022 (the most recent Sunshine Sale) at The Pink Crab in Annapolis. The ladies at The Pink Crab were SOOOO sweet and made my shopping experience one that I look back on and smile about to this day. The same goes for when I went into the Lilly Pulitzer Flagship store in Alexandria, Virginia in September 2023. I have, since, become friends with the ultra-sweet ladies at that location, too! Though I did shop in-store twice during the Sunshine Sale, I have yet to experience the typical crowds that come with shopping it this way. But, on the other hand, as someone who primarily works from home, I get so giddy to wake up at 8am on a Monday morning to shop and then get going on my work without the occasional early work morning blue’s. Sometimes, I *even* shop the drops the next day(s) during the Sunshine Sale, too (which Club Lilly members get early access to!!!!). It is just such an exciting time!

While I won’t dedicate this blog post to writing a bunch of tips about the Sunshine Sale, I will share some blog posts that I wrote in years past that include TONS of Sunshine Sale tips that are still pretty relevant to this day! I will say, though, that my biggest piece of advice is to be open-minded about what may be in the sale. I know many people who have made lists for the things that they want in the Sunshine Sale, which can either be a good or bad thing. I have also seen people being given the wrong package during the Sunshine Sale (especially in September 2022 – tons of complaints on Lilly Lovers Facebook groups!) so BEWARE and MINDFUL. In the meantime, you can read my previous Sunshine Sale blog posts, including several tips (!!!), here:

Happy shopping!!!

XOXO – Katie <3

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