***Please note that this Crown & Ivy Review will be updated and recirculated periodically to reflect the most up-to-date information. This review was most recently updated as of September 2025.***
Over the years since starting my blog and over on my Instagram (let’s be friends @_thepinkchickadee), I have raved about a Belk house brand that I have adored over the years: Crown & Ivy. I have shared and styled SOOOO many pieces from Crown & Ivy on my platform that so many of y’all have enjoyed. I also mentioned Crown & Ivy in my list of brands like Lilly Pulitzer (here). Although a brand central to the Southern-based department store Belk, Crown & Ivy has become a well-known brand amongst Preppy fashion enthusiasts from across the United States (and beyond!). Today, I am going to outline my personal experiences with and review the Preppy fashion brand that I’ve come to love over the years.
*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*
Crown & Ivy Review
This Crown & Ivy review will share a bit About the brand, Pricing, Sizing, My Experience, and some of my current favorite pieces for you to add to the cart as we speak!
About:
Crown and Ivy is a Belk-exclusive, private label Belk brand that focuses on apparel specifically for the “modern Southern woman.” It was launched by the well-known department store in 2014 and currently sells women’s, men’s, and children’s apparel. The Belk house brand also does collaborations with other Southern preppy brands, including Sewing Down South in 2025 and Society Social in 2024. The brand also intends for their pieces to be versatile and worn and reworn different ways and for different occasions.
Sizing:
Crown and Ivy offers a diverse range of sizing in women’s apparel, ranging from Petite, Tall, Regular, and Plus sizing. Truly, everyone is welcome and about to enjoy the adorable styles that this Belk-owned brand has to offer.
Price Range:
Currently, Crown & Ivy women’s apparel pieces retail for upwards of $100 and typically are sold with a 30-50%+ markdowns. It is worth mentioning that pieces’ prices do fluctuate over time, as does most of the items sold at Belk both online and in-person. At the end of the season, pieces do tend to decrease to a 50-70%+ markdowns from their original price and is worthwhile waiting for if you’re willing to score a bargain. Although I don’t have much experience shopping as of recently within a Belk storefront due to my post-graduate relocation away from the South, I do recall that Belk stores frequently place the brand’s merchandise on their clearance racks for fellow bargain hunters who love the thrill of the hunt!
My Current Favorite Pieces:
My Experience:
Flashback to Winter 2017 and I was about to interview for some scholarships at what would then become my undergraduate alma mater: Meredith College in Raleigh, North Carolina. The night before my interview, I stepped foot in a Belk – a popular Southern-based department store – for the first time ever as someone from the Washington, DC area. Little did I know I would fall in love with the Southern fashions and styles that were sold at Belk. Alongside seeing my favorite brands to this day, Lilly Pulitzer and Vineyard Vines, on the racks, I also came to love another new-to-me brand: Crown and Ivy! That Spring for my 18th birthday, I asked for several Crown & Ivy pieces which I then wore into my college years. Besides falling in love with my alma mater’s campus and receiving scholarships and Honors to attend, I also attribute my first stroll through those doors of that Belk store and newfound love of Crown & Ivy to my reasoning behind attending Meredith College and furthermore falling in love with preppy + grand millennial Southern fashions.
Flash forward to today (Summer 2025), and Crown & Ivy is well-loved by preppy and grand millennial fashion enthusiasts, influencers, and both across the South and beyond. While I did move back to the Washington, DC area post-undergraduate, I still find myself frequenting Belk’s website and *just maybe* placing an order while doing so. I find myself excited by the brand and their frequent markdowns on styles that I adore and wouldn’t feel comfortable at times splurging on elsewhere. Whether it be their adorable Ginger Jar print for Summer 2025, bright colored dresses that remind any Lilly Pulitzer lover of the resort wear brand, regular plethora of block print dresses and blouses and more for all seasons, or Hill House nap dress dupes (which I write more about here), Crown & Ivy truly exceeds all of my expectations when it comes to preppy fashion and many others’ expectations, too!
Wrap-Up:
As of September 2025, Crown and Ivy is a well-loved brand by many preppy fashion lovers. Its incorporation of styles by higher priced preppy fashion brands that are brought to the masses at a reasonable price point with its own unique Southern flair leaves several people saying especially on Reddit: “Crown & Ivy does it again!” And while I do adore and shop at preppy fashion brands such as Lilly Pulitzer, Tuckernuck, J Crew, and PrintFresh, there is something so refreshing about the price point and variety of similar styles that Crown & Ivy offers at a fraction of the cost. And, of course, has me as a regular on Belk’s website coming back for more!
XOXO – Katie <3
