***Please note that this Shopping in Charleston, South Carolina Guide will be updated and recirculated periodically to reflect the most up-to-date information. This travel guide was most recently updated as of April 2026.***
While many people view New York City as THE American fashion capital, I have ALWAYS fallen more and more in love with the fashion sense and Southern charm that comes with the style in *surprise* Charleston, South Carolina. I have ALWAYS admired the gorgeous preppy and Southern flair style and Charleston seems to have ALL the boutiques which I have dreamed of visiting in-person yet were too far from my Washington, DC area home base to do so. Just a few weeks ago, my best friends and I had a fun beach weekend in Isle of Palms, South Carolina (here) aka one of the prettiest places I have ever been (!!!) where we spent a day in Charleston (here). On THE top of my list of things to do in Charleston …. check out ALLL the shops. SO, I am sharing my own curated guide to shopping in Charleston, South Carolina!
*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own. Thank you for supporting The Pink Chickadee.*
For more United States travel inspiration, check out my Exploring 50 States expedition page.
Shopping in Charleston, South Carolina Guide

From Madison Mathews to Lilly Pulitzer to LoveShackFancy, the charming fashion and shopping in Charleston, South Carolina is HARD to beat! Luckily for myself, the shops in Charleston’s Fashion District are primarily on the well-known King Street or within a few blocks away, making it an easy and fun afternoon activity. There’s *even* a Gucci and Louis Vuitton storefront there, too. A Target aka my favorite storefront is on King Street as well. Needless to say, I had an incredible time shopping and mostly browsing here in Charleston. And, I think YOU will have a great time shopping in Charleston, South Carolina, too!

- Gretchen Scott Designs (233 King Street) – Living by the motto “Laugh More, Gripe Less, Ignore Critics, Say Yes, Order Dessert, Love Life,” Gretchen Scott Designs’ founder and CEO Gretchen Scott specializes in super fun, chic, and globally-inspired designs often in a bright and bubbly fashion. Shop Gretchen Scott Designs online here.
- Candlefish (270 King Street) – The ultimate destination for an array of candles and gifts including storefront workshops, Candlefish has a library of over 100 scents to choose from of which will be perfect for your happy home. Shop Candlefish online here.
- Kenny Flowers (345 King Street) – With products crafted in Colombia and Bali, Kenny Flowers specializes in beautifully made tropical apparel and goods, including an array of Hawaiian shirts and resort wear. Shop Kenny Flowers online here.
- Stoney Clover Lane (316 King Street Suite A) – Selling customizable and personalized nylon or leather accessories including bags and pouches in a range of colors, Stoney Clover Lane truly has it all. The best part?!?! Customers can get their pieces customized at the store! Shop Stoney Clover Lane online here.
- Hill House Home (145 King Street) – Founded in 2016 by London native and New York living Nell Diamond, Hill House Home brings romantic and dreamy styles through Diamond’s dream to make “happy things for happy places.” Hill House Home’s most well-known garment is their Nap Dress, which I have created both a Nap Dress review for here and a Nap Dress dupe shopping guide for here. Shop Hill House Home online here.
- Roller Rabbit (163 King Street) – With pop-up storefronts across the country including recently in Washington, DC’s Georgetown, Roller Rabbit is a feel-good lifestyle brand known for their popular printed pajamas, loungewear, clothing, home goods, and accessories. Shop Roller Rabbit online here.
- Madison Mathews (178 King Street) – I have been following Madison Mathews on Instagram for a few years now and have fallen IN LOVE with the brand’s gorgeous designs. I stopped in here to kick off my shopping stroll on Charleston’s King Street while my friends went in mainly for the air conditioning and free seating LOL! I LOVED finally getting to admire some of the most stunning designs by Madison Mathews in-person after seeing them on my phone screen for the past few years. The BEST part?! The store owners had their gorgeous dog there who LOVED visiting with me and my sweet crew (!!!). Shop Madison Mathews online here.
- Palm Avenue (251 King Street) – Palm Avenue is a Lilly Pulitzer Signature Store that was once one of 4 storefronts across the South. Now, Palm Avenue’s Charleston location remains the only storefront still in business since their Savannah and Raleigh locations went out of business. The ladies at Palm Avenue were SO SWEET and welcoming and *even* had a preview of Lilly Pulitzer’s Splash Sale on their sale racks! I invested in one of their hot pink belt bags for summer walks with my dog Rosie. My fellow Lilly Pulitzer loving best friend Alanna and I had a blast there!
- Spartina 449 (231 King Street) – For YEARS, I have been a HUGE fan of Spartina 449‘s designs. More speciafically speaking, I am a HUGE fan of the Lowcountry-based design house’s map prints on their accessories of which I own items in the Chesapeake Bay and Virginia map prints. It was SO MUCH FUN to stop in one of my favorite brand’s storefronts that are not super common up in the Washington, DC area. Not to mention, the ladies there were so sweet. Shop Spartina 449 online here.
- The Finicky Filly (303 King Street) – Confession: I do not know much about The Finicky Filly besides the fact that one of my college friend’s Mom’s suggested it to me. HOWEVER, the name is WAYYYYY too cute not to pop in and make a visit at the next time I am in town. Shop The Finicky Filly online here.
- LoveShackFancy (218 King Street) – Well, I rarely feel like a 5 year old kid in a candy store nowadays, BUT I did when I stepped foot into THE iconic LoveShackFancy storefront here on Charleston’s King Street. The LoveShackFancy storefront is literally every grand millennial’s (like myself) dream come true in a store. I was so so so obsessed with the storefront the entire time and my friends LOVED all the sparse and plethora of seating options within the air conditioning *yet again*. The ladies working at LoveShackFancy were SO SWEET, too, and were happy with my excitement within their store. The day we went, an artist was custom painting on sunglasses cases which was complimentary with a purchase of one as apart of a promotion going on then. Needless to say, the vibes there were impeccable. Truly, a DREAM COME TRUE (!!!). Shop LoveShackFancy online here.
- Charleston City Market (188 Meeting Street) – While it can get pretty overwhelming to walk through ALL the shops, the Charleston City Market has been apart of the city dating ALLLL the way back to the 1790’s. It also stretches four blocks of Charleston’s historic district and has markets of local businesses to Charleston, Charleston-oriented souvenirs, and small business owners. I ended up purchasing two of Sofya’s (here) stunning paintings to frame in my own apartment. (I hope to buy more of her designs someday, too!).
- Old Whaling Company (409 King Street Suite 100) – We stopped here *also* for the air conditioning – surprise!! BUT, we all LOVED getting to smell the plethora of lotions, body soap, and candles that Old Whaling Company has to offer its customers. Maybe, *just maybe*, I will be placing an online order soon after I write this paragraph. Old Whaling Company also has a mini storefront at the Charleston City Market AND a gorgeous mural of sea-like paintings on its walls within its King Street store. Shop Old Whaling Company online here.
- Jean-Pierre Klifa (214 King Street) – As of Summer 2023, the Jean-Pierre Kilfa storefront is brand-new to Charleston! I ended up talking with the store associate who was SO SWEET and explained the fashion house’s brand-new ties to Charleston. The Jean-Pierre Klifa brand is *just like* an affordable version of Emilio Pucci’s gorgeous designs with the bright and bubbly charm that comes about from Lilly Pulitzer. I had a blast browsing the new storefront and congratulating the associates there! Shop Jean-Pierre Klifa online here.
- Lake Pajamas (153 King Street) – I have seen SOOOO many of my fellow blogger/influencer friends raving about Lake Pajamas. I once found a pair of Lake Pajamas at my local Goodwill and sadly did not pick them up for some reason (there’s always a next time, though!). One day, I shall own a pair. And, next time I am in Charleston, I *most definitely* want to make a stop in this sleeping in heaven storefront! Shop Lake Pajamas online here.
- The Tiny Tassel (46 Spring Street Unit B) – I have been connected to The Tiny Tassel’s store owner the ultra-adorable Mimi for a few years now and have been DYING to check out her stunning storefront for a few years now! I LOVE LOVE LOVE the designs that Mimi designs herself, ranging from beaded earrings and bracelets to clothing. I’ve had a pair of flamingo tassel earrings for over 3 years now! Well, what can I say?! There’s ALWAYS a next time!! Shop The Tiny Tassel online here.
Wrap-Up

The shopping alone would bring me back to Charleston just about *any* day. I will definitely be back in Charleston (hopefully) very very very soon!!
XOXO – Katie <3
















































































































