When is the Lilly Pulitzer Sunshine Sale?

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by thepinkchickadee

If you’re a Lilly Pulitzer lover, then you may be wondering when is the Lilly Pulitzer Sunshine Sale? In this blog post, we will dive into when it may be plus some tips for navigating the Lilly Pulitzer Sunshine Sale!

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page.

When is the Lilly Pulitzer Sunshine Sale?!

As of March 2026, the Lilly Pulitzer Sunshine Sale will likely be online the week/weekend after Labor Day (September 2026). You can shop the Lilly Pulitzer’s website here.

The Lilly Pulitzer Sunshine Sale happens on a bi-annual basis, typically with a sale in early January (happened earlier this year) and early-mid September. Based on past years, the Lilly Pulitzer Sunshine Sale happens in January within 10 days from New Years’ Day and September usually the week following Labor Day weekend. Usually, the Sunshine Sale starts in both corporate and signature stores 1-2 days before the sale hits the web. Throughout the year, Lilly Pulitzer also has a variety of mini pop-up sales and usually offers Black Friday/Cyber Monday deals alongside their signature gifts with purchase with a minimum spend. My biggest piece of advice is to join one of the many Lilly Pulitzer lovers Facebook groups for community events and the latest scoop on sales (I LOVE and am apart of Styling My Lilly, Lilly Con! ‘The Pink Retreat’, Lilly in the City! Event Group Only, and Lilly Pulitzer Lovers- Chat Only). From years’ past, it is estimated that the Lilly Pulitzer Sunshine Sale will start in-stores the weekend following Labor Day weekend and online the following Monday-Tuesday/Wednesday. Nevertheless, things can always change, so stay tuned!!

The best place to find the most up-to-date information on the Lilly Pulitzer Sunshine Sale 2025 is here.

Sunshine Sale Tips

If you don’t know, the Lilly Pulitzer Sunshine Sale (formerly known as the After Party Sale) is Lilly Pulitzer’s biannual sale. It typically happens every January and September for only A FEW DAYS. Lilly Pulitzer does not have a sale section on their website (only in stores which can be hit or miss) which is something unique about the brand, making their sales SO MUCH more exciting and special. It is primarily online and has been in recent years due to COVID-19, yet many Lilly Pulitzer boutiques and Signature Stores do offer early access over the weekends in stores before the sale launches online (in this case, sales started showing up in both flagship and Signature Stores the day after Christmas!). Many of Lilly Pulitzer’s Signature Stores and Zappos (sometimes Belk, too!) offer sales online (those that have websites, though) starting at midnight the day of, so definitely stay up for that! Other Signature Stores offer shipping at a flat fee when you call their storefront during the duration of the sale to purchase – THIS can be a great way to purchase from a Signature Store (which ALL are small businesses) while sometimes *EVEN* getting a product you wanted from the sale which could be out of stock online before you get a chance to shop.

While I won’t dedicate this blog post to writing a bunch of tips about the Sunshine Sale, I will share some blog posts that I wrote in years past that include TONS of Sunshine Sale tips that are still pretty relevant to this day! I will say, though, that my biggest piece of advice is to be open-minded about what may be in the sale. I know many people who have made lists for the things that they want in the Sunshine Sale, which can either be a good or bad thing. I have also seen people being given the wrong package during the Sunshine Sale (especially in September 2022 – tons of complaints on Lilly Lovers Facebook groups!) so BEWARE and MINDFUL. In the meantime, you can read my previous Sunshine Sale blog posts, including several tips (!!!), here:

And, last but not least, if you’re looking for an investment piece either during the Sunshine Sale or for a little treat yourself moment, then look no further than my casual Lilly Pulitzer dresses shopping and styling guide!

Happy shopping!!!

XOXO – Katie <3

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thepinkchickadee

Hey there! My name is Katie! Welcome to the Pink Chickadee; I'm glad you're here!

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