When is the Lilly Pulitzer Sunshine Sale?

If you’re a Lilly Pulitzer lover, then you may be wondering when is the Lilly Pulitzer Sunshine Sale? In this blog post, we will dive into when it may be plus some tips for navigating the Lilly Pulitzer Sunshine Sale!

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

For more preppy style & grand millennial home content, check out my Preppy Fashion & Grand Millennial Home page.

When is the Lilly Pulitzer Sunshine Sale?!

As of April 2026, the Lilly Pulitzer Sunshine Sale will be online April 13-15 starting at 8am EST. If you miss the Spring sale, then don’t fret! The Sunshine Sale will also occur the week/weekend after Labor Day (September 2026). You can shop the Lilly Pulitzer’s website here.

The Lilly Pulitzer Sunshine Sale happens on a bi-annual basis, typically with a sale in early January (happened earlier this year) and early-mid September. Based on past years, the Lilly Pulitzer Sunshine Sale happens in January within 10 days from New Years’ Day and September usually the week following Labor Day weekend. Usually, the Sunshine Sale starts in both corporate and signature stores 1-2 days before the sale hits the web. Throughout the year, Lilly Pulitzer also has a variety of mini pop-up sales and usually offers Black Friday/Cyber Monday deals alongside their signature gifts with purchase with a minimum spend. My biggest piece of advice is to join one of the many Lilly Pulitzer lovers Facebook groups for community events and the latest scoop on sales (I LOVE and am apart of Styling My Lilly, Lilly Con! ‘The Pink Retreat’, Lilly in the City! Event Group Only, and Lilly Pulitzer Lovers- Chat Only). From years’ past, it is estimated that the Lilly Pulitzer Sunshine Sale will start in-stores the weekend following Labor Day weekend and online the following Monday-Tuesday/Wednesday. Nevertheless, things can always change, so stay tuned!!

The best place to find the most up-to-date information on the Lilly Pulitzer Sunshine Sale 2025 is here.

Sunshine Sale Tips

If you don’t know, the Lilly Pulitzer Sunshine Sale (formerly known as the After Party Sale) is Lilly Pulitzer’s biannual sale. It typically happens every January and September for only A FEW DAYS. Lilly Pulitzer does not have a sale section on their website (only in stores which can be hit or miss) which is something unique about the brand, making their sales SO MUCH more exciting and special. It is primarily online and has been in recent years due to COVID-19, yet many Lilly Pulitzer boutiques and Signature Stores do offer early access over the weekends in stores before the sale launches online (in this case, sales started showing up in both flagship and Signature Stores the day after Christmas!). Many of Lilly Pulitzer’s Signature Stores and Zappos (sometimes Belk, too!) offer sales online (those that have websites, though) starting at midnight the day of, so definitely stay up for that! Other Signature Stores offer shipping at a flat fee when you call their storefront during the duration of the sale to purchase – THIS can be a great way to purchase from a Signature Store (which ALL are small businesses) while sometimes *EVEN* getting a product you wanted from the sale which could be out of stock online before you get a chance to shop.

While I won’t dedicate this blog post to writing a bunch of tips about the Sunshine Sale, I will share some blog posts that I wrote in years past that include TONS of Sunshine Sale tips that are still pretty relevant to this day! I will say, though, that my biggest piece of advice is to be open-minded about what may be in the sale. I know many people who have made lists for the things that they want in the Sunshine Sale, which can either be a good or bad thing. I have also seen people being given the wrong package during the Sunshine Sale (especially in September 2022 – tons of complaints on Lilly Lovers Facebook groups!) so BEWARE and MINDFUL. In the meantime, you can read my previous Sunshine Sale blog posts, including several tips (!!!), here:

And, last but not least, if you’re looking for an investment piece either during the Sunshine Sale or for a little treat yourself moment, then look no further than my casual Lilly Pulitzer dresses shopping and styling guide!

Happy shopping!!!

XOXO – Katie <3

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Lilly Pulitzer Sunshine Sale: January 2024

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

I haven’t personally written a blog post on the Lilly Pulitzer Sunshine Sale since January 2023. And, if you’ve been following and shopping the Lilly Pulitzer Sunshine Sales this past year, then you know a few things have changed to make the sale much more exciting (!!!).

And, *of course*, if you want to shop the sale and support me at the same time, then feel free to shop here. I always appreciate every ounce of support that each of y’all have provided me in my happy community here! <3

What has changed since January 2023?! Two things:

1 – Since January 2023, Lilly Pulitzer launched their first-ever rewards program: Club Lilly (here). When the September 2023 Sunshine Sale came around, Lilly Pulitzer allowed Club Lilly members … Early Access to all next day drops. Club Lilly members can register AND redeem rewards on future purchases within the Lilly Pulitzer app (downloadable on all major phones in their app stores). SO, moral of the story is: join Club Lilly if you haven’t already!

2 – During the September 2023 sale, NOBODY I knew had to wait in the virtual queue to get into the sale. Everyone had instant access, NO MATTER WHAT time they logged onto the site, at approximately 8am. To me, it felt wayyy too good to be true, but I was SO happy to see that no one had to wait in the queue either. However, merchandise did sell quickly during the September 2023 sale, as everyone was logged on at the same time, so definitely keep that in mind. Hopefully, this no virtual queue remains true in the January 2024 sale!

If you don’t know, the Lilly Pulitzer Sunshine Sale (formerly known as the After Party Sale) is Lilly Pulitzer’s biannual sale. It typically happens every January and September for only A FEW DAYS. Lilly Pulitzer does not have a sale section on their website (only in stores which can be hit or miss) which is something unique about the brand, making their sales SO MUCH more exciting and special. It is primarily online and has been in recent years due to COVID-19, yet many Lilly Pulitzer boutiques and Signature Stores do offer early access over the weekends in stores before the sale launches online (in this case, sales started showing up in both flagship and Signature Stores the day after Christmas!). Many of Lilly Pulitzer’s Signature Stores and Zappos (sometimes Belk, too!) offer sales online (those that have websites, though) starting at midnight the day of, so definitely stay up for that! Other Signature Stores offer shipping at a flat fee when you call their storefront during the duration of the sale to purchase – THIS can be a great way to purchase from a Signature Store (which ALL are small businesses) while sometimes *EVEN* getting a product you wanted from the sale which could be out of stock online before you get a chance to shop. Check out several of Lilly Pulitzer’s Signature Stores and their websites, which I list in this blog post here: https://pinkchickadee.com/2021/11/20/preppy-small-businesses-to-support-this-holiday-season/

Lilly Pulitzer’s Sunshine Sale is an experience to not be missed. Personally, I prefer to shop online as I am NOT a fan of the big crowds and long lines which may come with shopping in-store the weekend before. However, I DID get the amazing opportunity to shop the Sunshine Sale in-store in September 2022 (the most recent Sunshine Sale) at The Pink Crab in Annapolis. The ladies at The Pink Crab were SOOOO sweet and made my shopping experience one that I look back on and smile about to this day. The same goes for when I went into the Lilly Pulitzer Flagship store in Alexandria, Virginia in September 2023. I have, since, become friends with the ultra-sweet ladies at that location, too! Though I did shop in-store twice during the Sunshine Sale, I have yet to experience the typical crowds that come with shopping it this way. But, on the other hand, as someone who primarily works from home, I get so giddy to wake up at 8am on a Monday morning to shop and then get going on my work without the occasional early work morning blue’s. Sometimes, I *even* shop the drops the next day(s) during the Sunshine Sale, too (which Club Lilly members get early access to!!!!). It is just such an exciting time!

While I won’t dedicate this blog post to writing a bunch of tips about the Sunshine Sale, I will share some blog posts that I wrote in years past that include TONS of Sunshine Sale tips that are still pretty relevant to this day! I will say, though, that my biggest piece of advice is to be open-minded about what may be in the sale. I know many people who have made lists for the things that they want in the Sunshine Sale, which can either be a good or bad thing. I have also seen people being given the wrong package during the Sunshine Sale (especially in September 2022 – tons of complaints on Lilly Lovers Facebook groups!) so BEWARE and MINDFUL. In the meantime, you can read my previous Sunshine Sale blog posts, including several tips (!!!), here:

Happy shopping!!!

XOXO – Katie <3

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The Life of Katie!

From shopping the Lilly Pulitzer Sunshine Sale to working 9-5 to travel in 3+ different states and enjoying time with family and friends all in between, life has been crazy to say the least! If you follow along on my Instagram (follow me @_thepinkchickadee!), then you probably have seen ALL of my recent adventures. Currently, sheer exhaustion is the NAME of the game recently, yet the exhaustion of mine has not kept me from making memories in the midst of it all. Personally, I believe that we ALL have one life to live and we should live it to the fullest that we possibly can – even if that means doing a lot all at once!

  • Planning Fall trips – Currently, my Papa and friends and extended family and I are planning trips for this Fall 2022 season. Y’all, it’s going to be a BUSY one in terms of travel. My trips include: Greenville & New Bern in North Carolina this September, Philadelphia and Shenandoah National Park and Annapolis with some Washington, DC day trips sprinkled in this October, and the Delaware beaches and Raleigh and Maryland beaches along the Eastern Shore this November. This December, I am looking up and ahead to*yet another* Raleigh trip for my best friend Hannah’s Birthday Weekend along with a long weekend in New York City to see the Rockettes (ticket ALREADY booked!!!) with my best friend Alanna and her family. I am really excited for my upcoming adventures, as they are mostly on the weekends so I can focus on work at home (which has been far from the truth these past few weeks!).
  • Lilly Pulitzer Sunshine Sale Excitement!!! – If you know me, then you know that I LOVE LOVE LOVE Lilly Pulitzer! In case you didn’t know, Lilly Pulitzer only has a sale twice a year – known now as the Sunshine Sale (it used to be called the After Party Sale) – and it is currently going on NOW as I am writing and publishing this post (!!!!). I previewed the Sunshine Sale over this past weekend at my nearest Signature Store (or local Lilly Pulitzer boutique): The Pink Crab in Annapolis, Maryland. My late Great Aunt Margaret who was also a Lilly Pulitzer lover shopped there A LOT, so I am glad that I got to live out my best life for her! The ladies at The Pink Crab are THE SWEETEST and made my shopping experience there such a great experience. I’m excited to visit again. Afterwards, I went over to Bitty & Beau’s – a cafe that primarily hires people with intellectual and developmental disabilities – for some coffee and an amazing chocolate muffin, where I hung there for a bit and socialized with the super sweet staff. It was a super duper fun Lilly Pulitzer Sunshine Sale preview day! To read more about the Lilly Pulitzer Sunshine Sale this September 2022, look no further than here: https://pinkchickadee.com/2022/09/09/lilly-pulitzer-sunshine-sale-september-2022/#/
  • Trader Joe’s Obsession – I have recently established an obsession with Trader Joe’s. I went there on Saturday after hitting up The Pink Crab’s Sunshine Sale preview. Needless to say, the prices at Trader Joe’s were REALLY GOOD for the grocery items that I consistently like to purchase as compared to some of the other grocery stores that I frequent closer to home. I typically purchase fish filets (such as salmon and shrimp), salad, fresh vegetables to roast/air fry, granola bars, and yogurt. Well, along with *of course* coffee. Not to mention the fact that Trader Joe’s has ALLLL the seasonal staples when it comes to grocery items and standard-sized pumpkins to put on your doorstep for under $5 each. That all being said, I am definitely going to be hitting up Trader Joe’s more for groceries!

Y’all, I would write more BUT I am way too tired haha! At this current moment, I am very happy to be back at home for the time being with only weekend trips on the horizon. I am currently counting my blessings and enjoying every second of every moment, no matter how I may feel. I hope you do just the same.

XOXO – Katie <3

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The Lilly Pulitzer Winter 2022 Sunshine Sale – Tips & Tricks!

Popping that champagne since it’s officially 2022 AND the Lilly Pulitzer Sunshine Sale has been announced!!! If you didn’t already know, well now you do: Lilly Pulitzer has a HUGE sale twice a year more recently known as the Sunshine Sale (formerly known as the After Party Sale). For more on the Sunshine Sale, you can read my post about last year’s sale in September 2021 here. It was announced to be this Monday January 3 online – ONE DAY ONLY. I know many of y’all have been shopping the preview of it all in corporate stores this past week and yet cannot still wait to shop this Monday, too. Now, let’s get into some tips & tricks that are ALL about the Sunshine Sale.

*Disclaimer: Please note that this post contains affiliate links, which means that if you purchase through one of my links, then I will receive a small commission. This commission is at no extra cost to you. Additionally, this post is not sponsored, and all opinions are my own.*

As you’re reading some tips and tricks on how to shop the Lilly Pulitzer Winter 2022 Sunshine Sale, feel free to use this link to shop the sale and potentially enter the waiting line to find some great finds!

Tips

  • Log onto the Sunshine Sale as soon as you can the morning that it starts. Yes, you WILL be put into a waiting line once the sale kicks off. The sale starts at 8am, but people may log on as early as 7am or 7:30am. During the September 2021 sale, I ended up waiting the longest that I ever have in all the years that I have shopped it – 45 minutes. I know some others who waited both longer, shorter, and even shopped the sale and got placed back into the waiting line. Essentially, it seems that one’s wait time is to be the luck of the draw. Be mindful and aware of the waiting line no matter how annoying it may be, but know that it is all just simply apart of the Lilly Pulitzer Sunshine Sale magic!
  • Be patient!!! The Lilly Pulitzer Sunshine Sale’s waiting line may take some time, but through it all, DO NOT reload your browser!!! If you reload your browser, then you will be placed into the waiting line at the very end of the line. Your waiting time will probably be longer, too.
  • Log onto the sale on different devices and browsers. Yes, you heard me right: it does not matter how many devices or browsers you log onto during the course of the Lilly Pulitzer Sunshine Sale as long as they’re not the same one. This will, then, allow you to most likely get into the sale quicker, as different browsers/devices have differing wait times, no matter when you log on.
  • If you really want something, then buy it right then and there. A unique feature of the Lilly Pulitzer Sunshine Sale is that all items in your cart aren’t reserved until you buy them. So, if you want it and you want to got it, too, then buy it right then and there. Items that are Luxletic and popovers and even Finn tees tend to sell out fast, too.
  • Shop small! All Lilly Pulitzer Signature Stores offer the Sunshine Sale deals, too, and they’re ALWAYS worth checking out. Some of them even start selling sale finds the weekend before in-store and online as well as at midnight on the day of. Check out a full list of them in my Preppy Small Businesses to Support this Holiday Season blog post.
  • Be mindful of the fact that you may have an order cancellation. Sadly, you may have wanted it and got it, but then it got cancelled. Websites sometimes sell more than they have available which means that certain items you may have purchased could be cancelled in the end. In my own experiences, I have found this to be true more so with smaller Signature Stores than with corporate, but I know some who have had order cancellations via corporate orders.

Above all else, HAVE FUN! The Lilly Pulitzer Sunshine Sale is meant to be a fun experience to score some amazing and rarely seen Lilly Pulitzer deals. You WILL find something you love during the sale and enjoy it in real life, too. Happy Shopping!!!

XOXO – Katie <3

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Tips for Shopping the Lilly Pulitzer Sunshine Sale

Cheers, because the Lilly Pulitzer Sunshine Sale (formerly known as the After Party Sale) is *almost* here!!!! If you know me, then you know I LOVE a good sale, especially from my favorite fashion house. Personally, I have shopped this sale many many many times. For many, the Lilly Pulitzer Sunshine Sale can be pretty daunting especially at first. So, today, I am spilling ALLL the tea on all about shopping the upcoming Sunshine Sale!

About the After Party Sale

The Lilly Pulitzer Sunshine Sale is the brand’s biannual sale. Markdowns range from 30%-70%. One of the elements of Lilly Pulitzer that makes it and its Sunshine Sale so unique is the fact that their sales are only twice a year (January and September). There is NEVER a sale section on the Lilly Pulitzer website, well if you have yet to notice, or in-store to a high extent on most days. The Sunshine Sale takes place at all Lilly Pulitzer stores and Lilly Pulitzer Signature Stores or boutiques, including The Printed Peach and Postcards from Paradise, and even Zappos has some great deals. In this case of the September 2021 Sale, due to COVID-19, I am pretty sure that the sale will only be held online and may remain on this online format for sales to come.

Sale Duration

Traditionally, the sale lasts in stores only over the weekend for a first exclusive access and then online the following Monday and Tuesday. Typically, when online, the Sunshine Sale starts at 8am (Eastern time) on the first day of the sale and ends at midnight (Eastern time) the next. New sale items also arrive each day of the two days and even later in the day, too. Not only do all Lilly Pulitzer corporation stores participate, but also all Lilly Pulitzer Signature Stores – even online – take part in it, too!

The Waiting Line

Set your alarm clocks and grab your wallets, because IT’S SALE TIME!!! For the start of the online sale on the Lilly Pulitzer website, I highly recommend getting up about an hour early and shopping the sale early. However, you WILL be put in a waiting line virtually before entering the sale. Usually, it will say an estimated waiting time, but it will go by much much much faster than anticipated. In my experiences, it has lasted about 10-20 minutes maximum. The BEST PART?! You can log onto the sale on ALL of your devices at once! But, just be sure to not reload your device – otherwise, you will be placed back into the virtual waiting line from the start.

Signature Stores

As previously noted, Lilly Pulitzer Signature Stores DO participate in the Sunshine Sale, too! Signature stores include, The Printed Peach in Savannah, Postcards from Paradise in Holland, Pink in Greenville, North Carolina, and The Pink Crab in Annapolis and Rehoboth Beach. They sell all of the same merchandise if not more from previous seasons that they still have in stock, as compared to the corporate stores. In fact, some of the Signature Stores launch their online sales at midnight the day that the Lilly Pulitzer sale goes LIVE at 8am. So, you can score some great deals the night before hitting the Lilly Pulitzer site!

Tips

  • Log onto the Sunshine Sale on the first day about an hour to a half hour before the sale launches on the Lilly Pulitzer site. As the saying goes, the early bird gets the worm!
  • Upon joining the waiting list for the Sunshine Sale that first morning, have the site open on ALL of your devices! The more the merrier and the more deals and items you can score!
  • Check Zappos and Signature Stores at midnight on the first day. The moment the clock strikes midnight, stores such as Zappos and Signature Stores with websites may use this time to broadcast their own sale deals and give us all a sneak peek and opportunity to snag some for ourselves, too! Trust me, you’ll want to buy early since they WILL go fast.
  • An item you want isn’t in stock?! Then, check Signature Stores via messaging them on social media, calling them, their websites, and even going in-store.
  • Have a set budget. Yes, have a set budget in mind for how much you are willing to spend during the sale. It may be exciting and tempting to buy as much as you see, but be sure that you can afford all that you get, so you and your wallet can thank you later!!!

Now, Happy Shopping folks!

XOXO – Katie <3

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